10 Ways to Increase Sales to Your Existing Customers


Join hosts Aaron and Terry as they reveal simple strategies to increase sales to your existing customers. In this episode, they’ll share practical tips to make your customers feel special, offer additional services, and gather feedback to improve your business. Whether you’re new to business or a pro, this episode will help you make more sales and grow your profits. Tune in and discover how to maximize your revenue from your current customer base!

Our Success Group

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

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If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad Joke

Aaron: I was going to give archery a shot.

But there were too many drawbacks.

10 Ways to Increase Sales

1 Aaron: The easiest customer to sell to is the customer you already have…

  • As businesses, we spend so much time trying to win new business.
  • The most profitable way to grow is through your existing customers.
  • Already ‘trained’, already on the same page with expectations, and already in your system.
  • 80/20 Rule – 80% of your income 20% of your customers
  • Tip #1 – Make the most important customers (Top 20%) your Priority

2 Terry: Do good work. Deliver on time. “Don’t tell me it’s the economy.”

3 Aaron: Bundles or package deals.

  • Help them understand what they might not know they need
  • Doesn’t have to include discounting

4 Terry: Sample other products when a customer orders from you. Do you do hats? What’s a product you have available that would be a natural for this end customer? Put one in the box.

5 Aaron: Persistence, Reach out often

  • Find the balance. Don’t want to overwhelm them with pitches, but want to stay top of mind.
  • Requires research, personalization, and a CRM
  • Leave every interaction with an excuse for the next one.
FUNdamentals LIVE - June 7-8th.

6 Terry: Sample other decoration techniques when a customer orders.

7 Aaron: Gather Feedback OFTEN

  • Your customer’s needs and preferences will change, stay on top of it!
  • Don’t just send surveys. Have sit-downs, zoom calls
  • Let them know you care.

8 Terry: Help your customer sell more products. Can you set up a store online for them? Offer referrals to them?

9 Aaron: Redesign your customer policies around your ideal customers

  • What is in it for them? Why is that a policy?
  • Also a great way to avoid the PITA Customers / Rubs against your values.

10 Terry: Offer additional services: drop shipping, special packaging, fulfillment, etc.


The Secret Sauce

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.


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