February 20, 2015 – 2 Regular Guys Podcast

February 20th, 2015 Show Notes – Selling To Big Customers, Selling To Small Customers

Please find some links and notes from the 2 Regular Guys Podcast. This week we welcomed to the show Michael Robertson the CEO of SGIA. He talked about the recent annual planning meetings and what is coming up for SGIA. Then Terry and Aaron talked about some choices when seeking out customers. We can pursue the larger customers with the larger payday, or we can seek out the smaller customers to spread our base. There are advantages and disadvantages to both. In this program, we’ll discussed this topic from two angles: 1st as an equipment/supply vendor selling to decorators. And 2nd as a decorator selling to end users, both large and small.

Sponsored by: Equipment Zone (Use Coupon code GUYS)

(more…)

Quick Tip February 20th, 2015 by Aaron Montgomery

Decorating Socks – When decorating both sides of the sock all over with sublimation you can get a white line between the 2 sides. There are 2 solutions to this. First, when using a jig, take the sock and just slightly roll it so the imaged area just moves to the other side of the jig. The more careful you can be with this the less likely you will have a noticeable line. The second solution is to get socks that have a black interior so you don’t need a jig and the black shows through slightly when the customer puts them on their foot and you have a good-looking sock without the hassle of a jig.

Day: February 20, 2015

February 20th, 2015 Show Notes – Selling To Big Customers, Selling To Small CustomersFebruary 20th, 2015 Show Notes – Selling To Big Customers, Selling To Small Customers

Quick Tip February 20th, 2015 by Aaron MontgomeryQuick Tip February 20th, 2015 by Aaron Montgomery