Being a Virtuous Leader


Please find some links and notes from the 2 Regular Guys Podcast. Pete Lovelace of Booster Spiritwear joins us again to dive deeper into what it means to be a virtuous leader. He brings a unique background from his time at the Ritz-Carlton and has grown a wonderful T-Shirt business using some very common-sense principles. Pete will share with us how he leads, why it works and what you can do to improve your company today. Pete is such a thoughtful and impacting leader that you don’t want to miss the opportunity to learn from him.

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Impressions ExpoOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!


  • Justin at Oklahoma Shirt Company posted they’ll only do video consultations, for now, nothing face-to-face in their shop. It sounds like a good idea.

  • NBM Irving has halted abruptly after the first day. We had one day to talk with customers, and unfortunately, no one knew at the end of the day we wouldn’t be back tomorrow. 

  • Impressions Expo Atlantic City moving from March 19-21 to October 8-10

  • Impressions Expo Orlando moving from April 2-4 to September 10-12

  • DAX Minnesota moving from April 3-4 to May 22-23.

  • DAX Chicago moving from April 24-25 to August 7-8 

Being a Virtuous Leader

Aaron: Pete, we appreciate your help getting a new segment in place here on the 2 Regular Guys for all the Regulators, Dad Jokes! So we have to ask do you have another one for us?

Aaron: Let’s start off with a quick check-in with you as we all deal with the pandemic. What changes have you had to make to your business so far and do you have any suggestions for others on how to weather this storm?

Terry: Today our goal is to continue your presentation from ThreadX and our brief chat after your presentation. We have had some time to digest everything. What was your biggest takeaway or nugget from ThreadX that you went to work on as soon as you got back?

Aaron: We have heard nothing but wonderful reviews of your presentation and feel the same way. Since ThreadX have you had conversations with anyone who has made changes to their culture. If so what resonated with them?

Terry: Aaron works with a larger wholesale sublimator as a consultant and we have had many conversations about culture based on that work. For companies struggling with implementing a culture they want, do you have any advice?

Terry: We titled this show based on your ThreadX presentation “A Virtuous Culture” and are just really impressed by your leadership. How do you become a virtuous leader? What does a day in the life of Pete Lovelace look like?

Aaron: How many confetti cannon do you go through a year at Booster? But in all seriousness, the celebration piece seemed to be core to your company, what does that do for your team?

Aaron: At ThreadX one of the slides was a screen capture of an Asana Project. I just started using that tool, How much do you love it, what are people missing out on that are not using it.

Terry: How can people find you or Booster Spiritwear to connect?

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