Building a Shirt Brand Without Knowing How to Make Shirts


Please find some links and notes from the 2 Regular Guys Podcast. We explored building a shirt brand from scratch. What makes it more interesting is the folks from WolfPig we will be talking to didn’t know how to make T-shirts before they started. We will talk to them about what it took to not only start the brand, but to learn to print t-shirts. We will cover things like how they came up with the idea, what were the challenges and what is happening now with the WolfPig brand. This will be a fun an insightful conversation about building a shirt brand.

Sponsored by: Equipment Zone and Pic The Gift

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past 4 years, 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

News Items

Building a Shirt BrandBuilding a Shirt Brand Without Knowing How to Make Shirts

First thought when I heard WolfPig Clothing was South Park’s ManBearPig. Am I the first to make that comparison? Or just the first today?

Let’s start off with the history of WolfPig Clothing Brand and how it got started?

So once you guys decided to move forward with this, what was the first challenge in getting going?

Where did you guys go to find resources on how to print, what equipment to buy etc?

In the process of learning how to print, what was the most useful piece of advice you received and what information did you get that you basically had to throw out the window?

So where would you guys consider you are at now with the printing? Still more to learn?

Let’s flip back to the clothing brand side of this for a bit, how is building a shirt brand going for you guys and what are the challenges there?

What has been your favorite tool so far for building a shirt brand?

So what is next for you guys? Where do you see yourselves in 3 to 5 years?

You mentioned Instagram and Facebook, where can people find out more about you and WolfPig Clothing Brand?

Scott, Bob, and Doug
WolfPig Clothing Brand based out of New Jersey, near Philadelphia, Pennsylvania. Scott is the artist, his twin brother Bob is the screen printer and brand developer, and Doug is responsible for all things technical such as website design, photography, and video. With that being said, they collaborate on everything together. The three of them converted Scott’s garage into a functional shop where all aspects of the business are performed; from the art, to the screen printing, to the package that they hand print for shipping. Scott, Bob, and Doug are career educators and started WolfPig as a creative endeavor in hopes of getting their message and symbolism out to others.

Other Events

  • Becoming a Direct-to-Garment Decorator in 2017 – ISS Atlantic City Seminar – March 23rd
  • Getting Smart with Some Simple Marketing Strategies – ISS Atlantic City Seminar – March 25th
  • Sportswear Garage – How to Start a Home-based Garment Decorating Business – DAX Minneapolis – March 31
  • Being in Control of Your Screen Printing Production Schedule – DAX Minneapolis – March 31
  • Wide Format Sublimation, Cut and Sew and Other Product Enhancements – DAX Minneapolis – April 1st
  • Using Digital Marketing Without Breaking the Bank – DAX Minneapolis – April 1st

Trade Shows

Terry’s Books

Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Direct to Garment: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Scheduling and Estimating Production Time for Garment Screen Printing Just $2.99 as an e-book

This show is brought to you for a full hour by: Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Equipment Zone also carries a full line of DTG inks and supplies. Go to

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