Building Relationships with Customers in a Long Distance World PART 2

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(Sponsored by PRINTING United) We are back for part 2. We will discuss building and maintaining relationships when you might never meet your customer face-to-face. In this new world of limited travel and ever-changing rules of engagement, we still need to build that personal relationship with our customers. Whether single shirt consumers or quantity buyers, we still need to reach out with a virtual touch. The 2 Regular Guys will explore options for you to find and keep those customers.

Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News

  • David “Tobe” Hall Retires from Universal Woods Universal Woods, a manufacturer of hard-surface coated substrates for sublimation printing, announces the retirement of David “Tobe” Hall. Hall worked for the company for the past 27 years, serving in sales and customer service. Most recently serving as the vice president of sales and customer service for the company’s North American sublimation division.

Dad Joke – I found out my girlfriend is really a ghost.

I had my suspicions the minute she walked through the door.

Building Relationships Part 2

Building relationships with key customers who buy quantities of shirts – retailers, schools, clubs, associations, etc.

  • How to keep forefront in the relationship, and holding competitors at bay
  • Communication, communication, communication… without being obnoxious
  • Aids to help them sell more product
  • Help them understand and develop online stores
  • “Thinking about you” concepts – Jay Busselle’s care packages
  • Sometimes you need to pick up the phone
  • Doing virtual events – They’re not like live events
  • Back to social media being “seen” as a key part of the industry – positioning
  • Do good work, delivery on time x10!

Prospecting new customers when you can’t knock on their door

  • Sampling… it’s the most perfect sales tool
  • References/Testimonials
  • Back to building a brand and a reputation

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  • Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 6-7.
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  • Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com
  • Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell
  • Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell
  • The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time
  • Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle

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This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter and Instagram. You can also find information on our YouTube Page.