Listener 5 Things
Great quick tips and listener and guest-generated #5Things
Thanks to Joe Ortinau for giving us 5 Things that you should do as a small shop that wants to grow. A reminder that like Joe we want you to participate in 5 Things. We have an easy form on our site at 2regularguys.com/5things/Read More
Creating a Company Website – First and foremost, your website must show that you actually care about being online. This means having a page that is updated regularly. For example, if your page says “copyright 2014,” and it is 2016, that sends a message that you don’t care about being online. Even if you are not a website builder or don’t want to pay someone thousands of dollars to build one for you, there are plenty of ways to look professional online at a reasonable price. Don’t use a free personal site service with ads all over it. Website building is a lot less complicated now than it was even three or four years ago. If you don’t have the resources for a web designer, or the skills to build a site yourself, allocate some of your budget for a paid website platform like wix.com or squarespace.com. These services feature extremely user-friendly interfaces with drag and drop layouts. You can build a functional, modern looking business website without having to spend hours learning code or hiring developers. As a personal testimonial, I maintain a couple of sites myself (www.2regularguys.com, for example) and am the farthest thing from being a website programmer. If I can do it, you can too.
What do you need to buy to be a direct-to-garment printer? Sometimes when we deal with something day in and day out, we forget that those new to the business still need the most basic of information. A common question I get at shows or on the phone is, “What do I need to buy?” There are basically four items you need to purchase to be a complete direct-to-garment production shop. Read More
Instagram – Should you be on it: I think Instagram is evolving for sure and is no longer a place just for teenagers (think Facebook 6 to 8 years ago). This means that it becomes a place where many of the buyers of our products are spending their time online. Since it is a picture and video social media platform and we are in a visual decorating market, it is a great place to show off what we can do. I also find Instagram to be a great place to let your potential customer get behind the curtain so to speak. Show them how your equipment works or what the process you use to bring them your products is so they feel part of your inner circle. Read More