Color Confidence: Better Workflows, Consistent Results

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With Aaron and Terry away at a trade show, Cassie Green from Apparelist steps in to co-host alongside Producer Erich Campbell for a conversation all about better color, stronger workflows, and getting more from PRINTING United Expo. Their guest is Shelby Sapusek of ColorCasters, a color management consultant and trainer, G7+ Expert, and two-time PRINTING United Expo All Star. Shelby helps print providers take the confusion out of color management and build practical systems that create more consistent, repeatable results. During the episode, Shelby will break down what a color management workflow really looks like, the common mistakes shops make, and the simple improvements decorators and print providers can start using right away. The conversation will also explore how changing printers, inks, software, and substrates are affecting color management, along with what shops should be paying attention to next. Shelby will also share details about the G7+ Exchange, her role as a PRINTING United Expo All Star, and how attendees can use the All Star program to navigate the Expo, find the right resources, and avoid feeling overwhelmed on the show floor.

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News

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Dad Joke

Erich: As a cat dad, Aaron set me up with a special joke today-

Why are cats so good at video games?

Because they start with nine lives.

Color Consistency

Erich: Welcome into the show Shelby. 

For those who haven’t met you yet, tell us about your journey into color management and what led you to become a G7+ Expert and now a two-time PRINTING United Expo All Star.

Cassie: Color management sounds intimidating to a lot of decorators and print providers. How do you explain it to someone who thinks it’s only for large commercial printers?

Erich: What are some of the biggest color management mistakes you see shops making today, and what’s one simple improvement they could implement this week?

Cassie: When you talk about a “color management workflow,” what does that really mean, and why should every print shop have one—even if they’re relatively small?

Erich: Technology keeps changing with new printers, inks, RIP software, and substrates. How has color management evolved over the past few years, and what should shops be paying attention to now?

Cassie: You’ll be speaking at the second G7+ Exchange before PRINTING United Expo. For listeners who may not know about it, what is the G7+ Exchange, and why is it worth attending?

Erich: What are you planning to share during your G7+ Exchange session, and what do you hope attendees walk away with?

Cassie: You’ve served as a PRINTING United Expo All Star for two years now. What exactly does an All Star do during the event, and why is that program such a valuable resource for attendees?

Erich: For someone attending PRINTING United Expo for the first time, how can they make the most of the All Stars and avoid feeling overwhelmed by everything happening on the show floor?

Cassie: If a shop owner or decorator could only focus on one color-related project over the next six months, what would give them the biggest return on their time and effort?

Erich: Where do you see color management heading in the next few years? Are there emerging trends or technologies that have you especially excited?

Cassie: As we wrap up, what’s one piece of advice you’d give every print professional before they head to PRINTING United Expo, and what are you personally most looking forward to at this year’s event?

Shelby: Links to include – iLearning+ at https://www.ilearningplus.org/ and of course to find me, ColorCasters.com

The Secret Sauce

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.