Craft vs. Industry: The Home Market’s Effect on Professional Decoration


Please find some links and notes from the 2 Regular Guys Podcast. We are talking Prosumer, Crafters, Hobbyists or whatever you call that booming market. How do they affect the industry and what can we learn? Is the hobbyist competition to the professional decorator? Does the crafter add or detract from the overall decoration marketplace? We’ll dig into Craft vs. Industry.

Sponsored by:

SGIA ExpoOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!


  • Supreme Court Rules Political Swag Ban Unconstitutional – The U.S. Supreme Court has struck down Minnesota’s ban on political apparel at polling places in what can be considered a huge victory for the promotional products industry. In a 7-2 decision, the justices declared last week that while some forms of advocacy may be excluded from polling places, Minnesota’s law was simply too broad.

Craft vs. Industry

Aaron: Today we wanted to have a round table like discussion on a topic that Erich suggested, Craft vs. Industry. How those 2 segments affect each other, and also what can we learn as businesses from the Prosumer market. So the plan is to take the questions Erich put together for us, present them and then each of us weigh in. We also would love to have feedback from you the live listener on Facebook, so please post your comments, early and often. Erich, you read to start us out?

Q (Erich): I feel like there’s a rising tide of hobbyists and entry-level decorators that have entered the market lately, driving equipment manufacturers and vendors to put together machines and supplies in packages you’d never have seen when I started decorating- What do you make of the ‘Prosumer’ market- as in , how do you define them compared to an entry-level commercial decorator? Do you see them as separate ad part of the spectrum of people we serve? How can we, and should we, integrate them?

Q (Terry): When addressing the hobbyist market, I think commercial decorators can sometimes feel like we’re fighting the techniques and information that may work for a few pieces but don’t follow our practices for production, What ideas from the business world do you wish hobbyists would take on? What can and should we teach them?

Q (Aaron): Have you personally experienced a cross-over audience in your seminars/teaching?

Q (Erich): Though there can be some misinformation out there in the craft side of decoration, there are some things we can learn from the passionate amateurs practicing out there. What do you think we can learn in the professional side of the industry from the craft practitioners?

Q (Terry): As professionals, what do you think the first step should be from any hobbyist who wants to make the jump to the commercial world, or even who just wants to start as a part-time paid decorator?

Facebook Live Video

Other Events

Trade Shows


This show is brought to you for a full hour by:

Specialty Graphics Imaging Association – SGIA will continually strive to be the foremost resource for information and education within the specialty imaging industry. SGIA supports the digital and screen printing community in the USA and Canada by providing services and activities specific to their interests. While the majority of SGIA services and activities are specific to US and Canada, SGIA will continue to partner with national and regional associations around the globe to continually develop the international community. The SGIA National Affiliation Program brings together a multinational community to enhance awareness and encourage the exchange of information. Supporting the Leaders of the Digital and Screen Printing Community

Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all-new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Equipment Zone also carries a full line of DTG inks and supplies. Go to

SubliSource – Sublimation just got easier with the launch of, the new US distributor for Best Sublimation. Our mission is to help our partners grow with a different way of doing business compared to all the “Me too” distributors in the United States.

Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business

Just $4.95 as an e-book.

Direct-to-Garment: A Practical Guide to Starting Your Own T-Shirt Business

Just $4.95 as an e-book.

Scheduling & Estimating Production Time: A Guide for Garment Screen Printers

Just $2.99 as an e-book


This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter, Instagram or Google +. You can also find information on our YouTube Page.