Creative Merch Store Ideas


We are rolling headfirst into the 4th quarter of 2020. With 2020 being a year of pivoting, we have seen the creativity at an all-time high in our industry. This week, Aaron and Terry welcome Matt Marcotte who is now with Printavo to talk about merch stores. Matt is going to walk us through some creative ideas people are using for merch stores and help us be creative in our own merch store set-ups. Plus we will talk about lots of other screen printing and decorators topics too as Matt is a wealth of knowledge.

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Merch Store Ideas

Terry: Matt Marcotte who is with Printavo and you can also find him at Welcome to the show.

Aaron: What makes a ‘merch’ store different than the usual custom decoration eCommerce store?

Terry: With so many people ordering everything online, it’s almost a given that more decorators want to set up some kind of online presence for their clients; Why are client-specific merch stores a good way to go?

Aaron: Who are the usual, or the ‘best fit’ customers for whom you’d want to build an online merch store? 

Terry: How should decorators approach selecting garments/products for merch stores?

Aaron: Should decorators charge customers for setting up or operating merch stores? What the pros and cons of offering them as a ‘value added’ service?

Terry: How involved should decorators expect to be in promoting the use of the store? What kind of strategies can help a merch store gain traction?

Aaron: What are some common mistakes most decorators make when they are first creating merch stores?

Terry: What kind of tools are available to make creating merch stores easier?

Aaron: Where can our listeners find out more about what you are doing with Printavo?

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