We welcome a special guest expert in the field of SEO and Keywords, Eric Seropyan. He has a long history of promoting small businesses online. His concentration is on Local SEO which is so vital, especially during this time of change in the world. Eric is going to help us figure out how to pick the right keywords to focus on, what that does for your SEO and give you some tips you can start using to improve your SEO right away. This is a huge opportunity to learn from an expert who teaches SEO at the OC SEO Academy and can help take your SEO game to the next level.
Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!
HanesBrands Appoints Stephen B. Bratspies as Chief Executive Officer – North Carolina-based HanesBrands announces that its board of directors appoints Stephen B. Bratspies as chief executive officer and board member, effective Aug. 3, 2020. Bratspies, brings 25+ years of retail, digital, and consumer product leadership experience to Hanes. Most recently, he served as the chief merchandising officer at Walmart Inc., where he managed $330 billion in sales, drove a merchandising transformation initiative, and accelerated comp-store sales and market share gains.
THE NBM SHOW Breakaway Sessions announces video class presentations for Session #2: Looking for New Opportunities? START HERE!, a free online exhibit and educational event on Wednesday, June 24. Session #2 is designed for shops looking to find new profit centers in the awards, engraving, signage, digital printing, and apparel decorating markets.
Dad Joke: What do you call all these coronavirus jokes?
It’s a Pun-demic!
Keywords for SEO
Terry: Eric Seropyan is the Owner of a digital marketing agency, This Is My South Bay. He is also an instructor at a search engine academy called Orange County Search Engine Academy.
Aaron: Start us off with the number one myth you typically have to dispel when it comes to teaching people SEO.
Terry: What are the top factors that contribute to a website getting ranked?
Aaron: Let’s talk about keywords. It seems a big part of good SEO is focusing on specific keywords, but how the heck should we go about determining what keywords to focus on?
Terry: People search a lot of different ways from desktop, to mobile to now more than ever with voice. How do you look at keywords that might be different from one device to the next?
Aaron: We know that the SEO world is ever-changing and that Google and others don’t really make it clear what their algorithms do etc. How would a small business benefit from working with someone like you?
Terry: How can people know if their SEO efforts are working and if a service provider like yourself is moving the needle for you?
Aaron: Where can people find out more about you, connect with you etc.
Facebook Live Video
- OurSuccessGroup.Com – Next Level Business Training
- The Success Tracker – Program from OSG, to get people started on achieving their goals.
- Aaron’s Online Video Series “Small Business Saturdays” #SBSVideos Every Saturday
- Check out the Podcast version at SmallBusinessSaturdaysPodcast.com
- Demystifying Next Level Digitizing Online Training from Erich Campbell
- The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time
- Your Style Guide eBook by Jay Busselle
- Complete Screen Printing Business Course
- WorkHorse Phoenix August 22-23
- Atlas Chicago September 19-20
NBM Indianapolis – June 11-13, 2020– Canceled Impressions Expo Baton Rouge – June 18-20, 2020– Canceled NBM Richmond – July 17-18, 2020– Canceled
- DAX Tinley Park (Chicago) – August 7-8, 2020
NBM Long Beach – August 13-15, 2020– Canceled
- Impressions Expo Ft. Worth – August 28-30, 2020
- Impressions Expo Orlando – September 10-12, 2020
- Sublimation Summit – September 10-12, 2020
- NBM Cleveland – September 25-26, 2020
- ASI Chicago – September 30-October 1 (was July 21-23, 2020)
- Impressions Expo Atlantic City – October 8-10, 2020
- Printing United Atlanta – October 21-23. 2020
- NBM Charlotte – November 5-6, 220
Please support our sponsors!
This show is for the listeners, so please ask us questions or give us some topics you would like us to discuss. Contact us via our Facebook Page if you have any events or upcoming items related to our industry that you would like us to bring up on the show. Also, make sure to interact/follow us on Instagram and YouTube.