Determining the Right Keywords for SEO

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We welcome a special guest expert in the field of SEO and Keywords, Eric Seropyan. He has a long history of promoting small businesses online. His concentration is on Local SEO which is so vital, especially during this time of change in the world. Eric is going to help us figure out how to pick the right keywords to focus on, what that does for your SEO and give you some tips you can start using to improve your SEO right away. This is a huge opportunity to learn from an expert who teaches SEO at the OC SEO Academy and can help take your SEO game to the next level.

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News

  • HanesBrands Appoints Stephen B. Bratspies as Chief Executive Officer – North Carolina-based HanesBrands announces that its board of directors appoints Stephen B. Bratspies as chief executive officer and board member, effective Aug. 3, 2020. Bratspies, brings 25+ years of retail, digital, and consumer product leadership experience to Hanes. Most recently, he served as the chief merchandising officer at Walmart Inc., where he managed $330 billion in sales, drove a merchandising transformation initiative, and accelerated comp-store sales and market share gains.

  • THE NBM SHOW Breakaway Sessions announces video class presentations for Session #2: Looking for New Opportunities? START HERE!, a free online exhibit and educational event on Wednesday, June 24. Session #2 is designed for shops looking to find new profit centers in the awards, engraving, signage, digital printing, and apparel decorating markets. 

Dad Joke: What do you call all these coronavirus jokes?

It’s a Pun-demic!

Keywords for SEO

Terry: Eric Seropyan is the Owner of a digital marketing agency, This Is My South Bay.  He is also an instructor at a search engine academy called Orange County Search Engine Academy.

Aaron: Start us off with the number one myth you typically have to dispel when it comes to teaching people SEO.

Terry: What are the top factors that contribute to a website getting ranked?

Aaron: Let’s talk about keywords. It seems a big part of good SEO is focusing on specific keywords, but how the heck should we go about determining what keywords to focus on?

Terry: People search a lot of different ways from desktop, to mobile to now more than ever with voice. How do you look at keywords that might be different from one device to the next?

Aaron: We know that the SEO world is ever-changing and that Google and others don’t really make it clear what their algorithms do etc. How would a small business benefit from working with someone like you?

Terry: How can people know if their SEO efforts are working and if a service provider like yourself is moving the needle for you?

Aaron: Where can people find out more about you, connect with you etc.

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