Determining the Right Keywords for SEO

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News

• HanesBrands Appoints Stephen B. Bratspies as Chief Executive Officer – North Carolina-based HanesBrands announces that its board of directors appoints Stephen B. Bratspies as chief executive officer and board member, effective Aug. 3, 2020. Bratspies, brings 25+ years of retail, digital, and consumer product leadership experience to Hanes. Most recently, he served as the chief merchandising officer at Walmart Inc., where he managed $330 billion in sales, drove a merchandising transformation initiative, and accelerated comp-store sales and market share gains.

• THE NBM SHOW Breakaway Sessions announces video class presentations for Session #2: Looking for New Opportunities? START HERE!, a free online exhibit and educational event on Wednesday, June 24. Session #2 is designed for shops looking to find new profit centers in the awards, engraving, signage, digital printing, and apparel decorating markets. 

Dad Joke: What do you call all these coronavirus jokes?

It’s a Pun-demic!

Keywords for SEO

Terry: Eric Seropyan is the Owner of a digital marketing agency, This Is My South Bay.  He is also an instructor at a search engine academy called Orange County Search Engine Academy.

Aaron: Start us off with the number one myth you typically have to dispel when it comes to teaching people SEO.

Terry: What are the top factors that contribute to a website getting ranked?

Aaron: Let’s talk about keywords. It seems a big part of good SEO is focusing on specific keywords, but how the heck should we go about determining what keywords to focus on?

Terry: People search a lot of different ways from desktop, to mobile to now more than ever with voice. How do you look at keywords that might be different from one device to the next?

Aaron: We know that the SEO world is ever-changing and that Google and others don’t really make it clear what their algorithms do etc. How would a small business benefit from working with someone like you?

Terry: How can people know if their SEO efforts are working and if a service provider like yourself is moving the needle for you?

Aaron: Where can people find out more about you, connect with you etc.