Please find some links and notes from the 2 Regular Guys Podcast. Jeff Lavin from One Off Apparel joins us to talk about DTG, Screen Printing and Mixed Media Designs. Jeff has a story many of us recognize, starting off in his parent’s basement, making some beer money in college and falling in love with garment decorating. He has grown his business from the basement to a woodshed to a commercial building in West Boylston, Massechesuts. He now does work for the New England Patriots, Boston Celtics, Boston Bruins and Boston Red Sox plus he has found his sweet spot in mix media and also 500 to 5,000 piece orders. He shares with us a ton of great tips on how mixed media can fit into your shop, where he sees the market heading and how to grow your business from the basement to reality. He is a guy you want to root for as he is a super person and someone to emulate.
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Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!
The deadline for 2019 Impressions Awards is fast approaching. The 41st annual contest will be judged at the Fort Worth Imprinted Sportswear Shows (ISS), on Oct. 3-5, and winners will be announced on the last day of the show. As usual, all winners will be featured in the January 2020 issue of Impressions, online in the Impressions Awards & Design Galleries and through Impressions’ Facebook and Twitter social media sites. Winning entries also will be displayed at the Impressions booth at all 2020 Impressions Expo events. The deadline for entry is Aug. 31. entry form
CorelDRAW Design Contest – Corel invites artists and designers to enter the 2019 CorelDRAW International Design Contest. Until Sept. 30, 2019, participants may submit their original artwork created in CorelDRAW 2019, Corel PHOTO-PAINT 2019, or Corel DESIGNER 2019 for a chance to win prizes worth a combined value of more than $80,000. “The CorelDRAW International Design Contest has a long legacy of celebrating exceptional design. Our team is constantly inspired and amazed by the stunning work made by CorelDRAW users worldwide,” says John Falsetto, senior director of products, CorelDRAW and Productivity.
SGIA Offers Travel Grant Program for Students to Attend Printing United The Specialty Graphic Imaging Association (SGIA) will offer 10 post-secondary students the opportunity to attend PRINTING United (Dallas, October 23 – 25) as guests of the association. “This is a chance for students to see the industry in action — the sights, sounds and smells of printing technologies — and to experience for themselves the breadth and depth of their chosen career field as well as other opportunities,” said Heidi Ashley, Director of Member Relations & Engagement, SGIA.
SGIA Acquires NAPCO Media – In a move that further enhances its current partnership with NAPCO Media and creates unprecedented value for the industry, the Specialty Graphic Imaging Association (SGIA) today announced that it has acquired NAPCO Media. Under the terms of the agreement, which has been unanimously approved by SGIA’s Board of Directors, NAPCO Media — owners of Printing Impressions, Packaging Impressions, PromoMarketing, In-Plant Impressions, TotalRetail, Target Marketing and Wide-Format Impressions — will become an LLC and will continue to operate as an independent entity. All NAPCO Media staff and business units will remain in place. SGIA offices and NAPCO Media offices will continue to reside in Fairfax, Va., and Philadelphia, respectively.
DTG, Screen Printing and Mixed Media Designs
Jeff Lavin is the owner of One Off Apparel. He founded the company in 2007 and began printing shirts in his parents’ basement after graduating college. Over the last 12 years, he has grown his business to 20 full-time employees and now operates in a 10,000 square foot facility outside of Boston in central Massachusetts. One Off Apparel is known for its high quality, quick-turn screen printing and also their private label and retail-ready services. They work with the entire gamut of customers… everyone from Joe the plumber all the way up to Nike, Reebok, Hasbro brands, and professional sports teams.
Aaron: So this show came about after you were gracious enough to let me use some photos of some cool stuff you are doing with DTG and screen printing at your shop. Can you tell us about those projects and give us some details as to the process?
Terry: Jeff, tell us a little bit about how you came to be in the business.
Aaron: DTG is an industry still very young. Where do you see this process in the future?
Terry: Multimedia means multiple steps, which means added time to each garment. Are people for the most part willing to pay for this “value add” or is there price resistance?
Aaron: Is there a particular style or combination of decorations that you find customers value the most? What grabs their attention?
Terry: Do you have any tips for decorators who want to get started in multimedia decoration? What’s the most important thing to know about it and what are some common pitfalls they need to avoid?
Aaron: Matt Foley with SanMar suggested that you focus on Quality, Speed and Price. That’s a tricky combination. Do you have secrets to share?
Terry: We hear you do a lot of quick turn work for Boston Bruins, Celtics, Patriots and Red Sox. Tell us about that experience.
Aaron: How can people get in touch and where can they learn more about your company?
Facebook Live Video
- Aaron’s Online Video Series “Small Business Saturdays” #SBSVideos Every Saturday
- Check out the Podcast version at SmallBusinessSaturdaysPodcast.com
- Complete Screen Printing Business Course Chicago with Atlas Screen Supply will be August 24-25
- The Sublimation Summit, Peachtree City, GA, September 27-28
- Decorators Community Invades ISS Ft. Worth – October 3-5, 2019
- Aaron’s “Becoming a Digital Marketing Super Hero” Webinar, November 11, 2019
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