Download the template HERE
Notes from Marshall: To use it, I would suggest filling out 2012 & 2013 invoices and total impressions in each of the fields on the spreadsheet. The form has formulas inserted already, so it will auto populate and give you numbers you can use. At the top in light orange I inserted some fake numbers just so others can see how it might look. For $ amount totals I just use the entire invoice amount, taxes, fees and all – as that’s what you are paying.
The importance of using a spreadsheet like this is that it’s a tool to help you gauge whether your efforts are improving. If anything is confusing just let me know.
One of the things I have learned in my time doing marketing for different companies is that if you don’t have a plan for your attack, you might as well just lock the doors and give all your money to your competitor. This plan doesn’t have to be a Pulitzer prize-winning coffee table document that takes thousands of dollars to produce, but it does have to be something that is in writing and carefully thought out. Again this doesn’t have to be a formal marketing plan with all the big words, acronyms, and other wasted space that makes Regular Guys brains hurt. It DOES have to make sense to you and it does need a little hard work and effort. 
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