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This week on 2 Regular Guys, it’s a Takeup Takeover as Erich Campbell jumps on the mic to talk with the excellent embroidery educator Lisa Shaw about their experience educating new embroiderers online and on the tradeshow circuit. Join Erich and Lisa to discuss the most common mistakes and assumptions made by beginner embroiderers, the advice they’d give to anyone just starting out, and what beginners can expect from embroidery education both in the commercial and craft show spaces. They’ll talk about the embroidery innovation and creations they are seeing in the space and what they think embroiderers should be looking for when they want education, inspiration, and direction, and what the benefits of being present for in-person education can bring. Join these embroidery friends and be part of the discussion!

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News
If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”
Dad Joke
Erich: I know the boys were really counting on me to keep up the dad jokes, but I’ve been so busy with everything this week that I really found myself in a tight spot. I’ve been digitizing at all hours and sewing samples- now my stash of patch twill is completely gone. In short, I’d love to deliver today, but frankly, I’ve run out of material – Twill. Fabric. Material. Ehhh, you get it.

Essential Embroidery
Introduction
Erich: We’ve long done away with the prepared Bio read, but for those of you who don’t know you, give us a brief thumbnail about how you came to be in the business of embroidery?
Topic: Beginners First Q’s
Erich: What do beginners usually come to you hoping to learn first?
Erich: What do you think are the most common pitfalls or perhaps poor assumptions that plague beginners in embroidery?
Erich: What surprised you most about the mindset of your first students as you started to teach?
Erich: How do you think the early mindset differs between craft-focused or craft-first embroiderers and the folks on the commercial side of the spectrum?
Topic: Best Beginner Advice / Actionable First Steps
Erich: What would you tell someone to do on day one with their first embroidery machine?
Erich: What are the first three skills every embroiderer should develop?
Erich: What is the most important thing to keep in mind about our medium?
Topic: Embroidery Education and Events
Erich: Why do you think embroidery education is important for beginners? What role should it play?
Erich: How do you see the difference between Online and In-Person education? What does each do best?
Erich: What is important to look for in an educator or in a session? What are some red flags for evaluating educational resources in general?
Erich: What role does community play in embroidery education?
Erich: What is the top payoff of attending in-person events?
Erich: How do you think embroiderers should prepare for in-person events and education?
Topic: Developments and Trends
Erich: What embroidery innovations are you most excited about right now?
Erich: What kinds of projects are inspiring beginners today?
Erich: Are there trends that beginners should approach carefully?
Erich: How can embroiderers experiment creatively while still learning good fundamentals?
Conclusion and Outro
Erich: What’s your one final piece of advice for new embroiderers?
Erich: Where can our listeners find you if they’d like to learn more?
The Secret Sauce
We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.
OTHER EVENTS
- Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
- Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.
- Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026
- The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
- Demystifying Next Level Digitizing Online Training from Erich Campbell
- Understanding Emblems: Learn from Erich Campbell about digitizing for patches.
- DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off
- DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore.
Trade Shows
- DAX Nashville, TN – June 19-20, 2026
- Friday, Jun 19, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’
- Friday, Jun 19, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout
- Saturday, Jun 20, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters).
- ASI Show Chicago, IL – July 21-23, 2026
- DAX Twin Cities, MN – August 7-8, 2026
- Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’
- Friday, Aug 7, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout
- Saturday, Aug 8, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters).
Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 –CANCELLEDGraphics Pro Expo, Cleveland, OH – September 10-11, 2026 –CANCELLED- Printing United Expo, Las Vegas, NV – September 23-25, 2026
- Impressions Dallas, TX – October 22-24, 2026
All dates and events are subject to change







July 11th Show Audio