Digital Marketing: Growing Your Business with Social Media and Email Marketing

February 23, 2018 @ 12:30 pm – 1:50 pm
KCI Expo Center
11730 N Ambassador Dr
Kansas City, MO 64153

– presented by Aaron Montgomery– Cost $35 early/$40 regular

Digital Marketing is cost-effective, and allows your business to bridge the communication gap in an arena where people are engaged today. Does it work? – You’re reading about this on a digital device, aren’t you? We will start with the basics of two of the most common forms of digital marketing: Email Marketing, and Social Media Marketing. Then we will expand into using analytics to better target, A/B testing of your message in both email and social media as well as learning about using paid advertising on platforms like Pinterest, Instagram, and Facebook.

We will discuss how to keep your email campaign out of the dreaded Spam folder, and see how to create a Social Media following that gets your message in front of new customers without spending a small fortune. You will leave this class ready to increase your marketing reach and get your message in front of people who want to hear from you.