How are You Positioning Yourself in the Customers Eyes Part 2

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(Sponsored by GRAPHICS PRO EXPO) This week on 2 Regular Guys Aaron and Terry will be finishing up our conversation on the Presentation. What does your customer see, from the box you deliver to them, to the image you project through business cards, your website, social media. Are you presenting yourself as a professional? Are you presenting yourself above and beyond the competition?

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How are You Positioning Yourself - Part 2

We’re back for Part 2. What is presentation anyway, beyond the image that a customer envisions when they think of your company. The image they perceive when they open a box from you. The picture in their minds when they look at your business card. Presentation is simply how we present ourselves, our companies, to the world. And the image, the impression, we leave behind. 

We talked about:
Presentation of the package you deliver
Presentation of you as a company – business cards

Your website

  • Do people pay enough attention to their websites today?
  • Call to Action
  • Tell your Story – Hero’s Journey
  • What is in it for them?

Your “presentation” on social media

  • Social is the key – Stop posting your sales, offers, and pitches – Engage and build a relationship
    • Don’t completely rely on automation
  • Personal and business – There is NO divider. If you want to use Social Media for marketing, expect to also put yourself out there and be OK with letting people in.
  • You attract what you put out there. 
  • Are you a helper, a positive influence on the industry?

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