How are You Positioning Yourself in the Customers’ Eyes

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News

• Terry: We’re starting the show today with a quick chat with our friend, Jamar Laster, who is the Content Director for Impressions Magazine. Welcome back to the show, Jamar.

• Aaron: Trade shows are all the conversation in the industry yet again. You’ve just wrapped up the Atlantic City Impressions Expo. Give us a recap.

• Terry: Another show in Ft Worth is now just around the corner. Talk to us about that event coming next week.

• Aaron: Jamar, tell our listeners where they can go to find out about Impressions Expo and Impressions magazine.

• Printing United Cancellation PRINTING United Expo event, which was scheduled to take place this October 6-8 in Orlando, has been officially canceled for this year. The announcement came out this week soon after the information was leaked on the internet. They are now working toward the October 19-21, 2022 event back in Las Vegas. Terry and I were speaking at that show, plus we did have a booth space as well to do our show live daily.

• In an effort to help the industry as decorators struggle to find blanks to decorate fellow decorator and expert screen printer, Nathan Leber decided to look for solutions. He said, “In light of the garment shortage and my disbelief that nothing can be done, I made a live Google Sheet that has some of my shops blank inventory on it.” The goal is to provide an open Google Sheet that everyone can access to possibly find an item that might not be available at the supplier’s locations due to the issues they are facing with containers and cotton shortages. Nathan believes that most shops are like his, where they have a stash of excess inventory where something happened on the job or they misordered. He goes on to say “I know all of the decorators’ community has this stuff around their shop and for whatever reason it is just collecting dust when someone could be using it.”  He is trying to spread the word about this open Google sheet, which you can find at www.bit.ly/stocksheet1. Any decorator can go and add extra inventory they would like to move, and look for and coordinate getting blanks from others. The more people use the list to both buy and sell, the more valuable it will become for the industry as we navigate these difficult times of shortages, unbalanced stock, and shipping problems. Nathan only has two ‘asks’ of the decorators’ community “Please try to keep the formatting clean and NO PRICE GOUGING or I will be forced to delete it from the sheet. Hopefully, we can all help each other out and find some of the garments that we know are sitting in a corner somewhere.” To access the spreadsheet and to add your excess inventory  www.bit.ly/stocksheet1

Dad Joke: Did you know buying an Elmo t-shirt helps the retailer, the shipper, the decorator and even the local sales tax base?

It’s called tickle down economics

How are You Positioning Yourself - Presentation

What is presentation anyway, beyond the image that a customer envisions when they think of your company. The image they perceive when they open a box from you. The picture in their minds when they look at your business card. Presentation is simply how we present ourselves, our companies, to the world. And the image, the impression, we leave behind. 

Presentation of the package you deliver

• What’s in the box?
  • Folded, even bagged
  • Stickers
  • Logo’ed sleeve
  • Price sheet
  • Samples of what else you do… what else you’d like to do
  • This is for a package with 72 shirts, or a package of one
• What’s on the box?
  • Gildan, or Hanes, or whatever?
  • You’re logo and your phone number
  • Get creative – my secret presentation

Presentation of you as a company – business cards

• Many of our customers will have one thing from our business… a business card
• Look like a professional

Five Common Goals of Retail Interior Layouts (or your walk-in showroom)

Submitted by Crystal Rynn

1. The Decompression Zone – That space just inside your front door. The chance for your visitor to transition from the parking lot and beyond, to paying attention to your business. 
2. The Speed Bumps – Merchandise displays to slow down and grab the customers attention. Introduce them to your products.
3. Right Turn Ahead – In the US we tend to turn right given a choice of direction. Place merchandise you want the customer to see accordingly.
4. Power Wall – After the right turn, shoppers will see our Power Wall first. Use it for new and seasonal items, tell product stories, feature high demand and high profit items.
5. Checkout Counter – Place it to the left of the front entrance, since the right is prime selling real estate.

Be Part of #5Things

If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.

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