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How to Discover your Own Niche Markets Part 3

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Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron talk about finding business and keeping your pipeline full is one of the most difficult tasks we see small businesses struggle with and we are passionate about helping you overcome that challenge. Back in February and again in March we started this conversation about niche market and finding the right one for you. We’ll wrap up with Part 3 today, sharing with you some new techniques to find your own niche and just hopefully get your creativity and excitement flowing when it comes to finding new business.

Sponsored by: Equipment Zone

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

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Discover Niche Markets

What kind of business is each of us really in? A service for the most part, albeit a creative service. But what are we really selling? Happiness, being a part of something, pride, accomplishment, etc.

In February we discussed:
Thinking like an entrepreneur.
Who has the most expendable income?
If you do good work, business will build upon business will build upon business.
People will pay a premium for what they’re passionate about. Create a niche market based on people’s passions.
Take it on the road.
Commemorate the adventures of a lifetime.
Find a niche that’s totally outside the box.
Find a niche that allows for a series of repeat orders.
Find a unique approach to a traditional market.
It’s not always the price. Make it easy for your customer to buy from you. “I’ll take care of everything!”
Combine your own interests and passions with your garment decoration business.
Help your customer to market their product and you take care of the details.

In April we discussed:
At every activity, with every event, you should think, “I should do shirts!”
Create a successful concept then promote the idea of it to your target market.
Is there a niche market that’s underserved, or improperly served?
Create a niche from your own experiences.
An idea doesn’t have to be unique, you just have to do it better.
Create a market where no market existed before.
Find that secret approach that no one else has discovered about your unique niche.
Show someone their logo or image on a product and they have trouble saying no.

Part Three of our Discover Niche Markets Series

  • Go into your niche market with the attitude that you OWN this market.
  • Create a niche that you can duplicate, duplicate, duplicate.
    • Example: Cedar Point printer
  • Find a niche that has the potential of growth.
    • Example: Class reunions every 5 years
  • Think about how you want to (or need to) be paid, and determine if your niche ideas match that criterion.
    • Example: ROTC programs
  • Get through the door by offering a unique product or a product for a special event.
    • Example: Campus bookstores… blackouts, whiteouts, etc.
  • There are underserved markets around us hungry for decorators doing quality work and keeping their promises!
    • Example: Rock bands
  • Understand who the buyer really is.
    • Example: Golf tournaments
  • Partner with people who have related products or services, who can help you while you help them.
    • Example: Screen printers, embroiderers, sublimators… Look even further out too – Promotional Products
  • Find a niche where you can invest yourself. Give back while you sell your product to support your own cause or passion.
    • Example: The cause
  • You be the warehouse and distributor, and let your customer do what they do best.
    • Example: Lawn care, garages, car washes…
  • When searching out your own niche, understand that people want to belong. They want to be seen as a member or associated with a group or an activity.
    • Example: Gyms and personal trainers
  • Sit down and make a list of 20 unique concepts or places for selling garments. Don’t stop until you write 20 ideas, without judging the quality of your list.

Trade Shows

Other News/Events

Terry’s Books

Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Direct to Garment: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Scheduling and Estimating Production Time for Garment Screen Printing Just $2.99 as an e-book

Equipment ZoneThis show is brought to you for a full hour by: Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Introductory price is $3,995. Equipment Zone also carries a full line of DTG inks and supplies. Go to EquipmentZone.com

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