Let’s Talk Graphics


In the end, what separates one garment/product decorator from the rest is your graphics. So the 2 Regular Guys will be hosting a graphics guru this Friday. Craig Mertens with GraphicsFlow will join us to talk about ins and outs of creating graphics for your customers and being efficient with the process.


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Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!


Dad Joke: What do you call a zombie who doesn’t joke around?

Dead serious.


Craig Mertens is the General Manager of GraphicsFlow. GraphicsFlow, formerly known as Digital Art Solutions, is a sister company of Inksoft. Craig has been working in the apparel decoration industry for over 35 years. Prior to co-founding Digital Art Solutions, Craig was a top producing manufacturer’s representative in the imprinted sportswear industry. Craig has spent his career developing products and services that assist in managing graphics, optimizing sales, and growing profitable businesses. Craig has a wide range of expertise in graphics and production for screen printing, vinyl graphics, rhinestone multi-decoration, embroidery, applique, digital printing, and laser engraving. Craig is the facilitator of the GraphicsFlow Academy online education program. This free online training program has helped thousands of apparel decorators and personalization businesses maximize their productivity and grow their sales.

Terry: Before we start the conversation about graphics, can you give us an update about changes in the ownership structure there?

Aaron: What are some of the options a decorator has for creating graphics?

Terry: Why are graphics important to the growth of your business? How do graphics impact a business’ success?

Aaron: What are tools and resources to help me become better?

Terry: What are online tools that make it easier for me to collaborate with clients on graphics?

Aaron: How can I build my business based on graphics?

Terry: From Dot-Tone Dan – Fonts Management programs? What’s new, what’s best?

Aaron: Craig, tell our listeners where to find you.


*Dot-Tone Dan – Fonts Management programs? What’s new, what’s best?

*Kris Howard – Where do you get stock graphics?

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5 Ways to Improve the Clarity of Your Marketing or Speaking Message

From William Boardman, The Community Speaker

  1. Keep the most important thing, the most important thing. If something takes the spotlight off the most important thing, get rid of it.
  2. Your message is more clear if it is well structured. Beginning (get their attention), body (make your case), and ending (summary).
  3. Words matter, don’t be vague. If people don’t understand a fancy word, it is vague in their mind.
  4. Examples and analogies can introduce concepts that help people understand. Like the Bikini Principle in #5.
  5. Less is more. Also known as the Bikini Principle; long enough to cover the subject, yet short enough to be interesting.

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