Marketing a Decorating Business in a Lockdown Environment

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Nothing is normal in business today, including letting customers know who we are. Whether a new business or a current business, we still need to reach our customers and potential customers… without shaking hands or talking face-to-face. In this week’s 2 Regular Guys podcast, Terry and Aaron will discuss ways to reach out to customers in a lockdown world.

Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News

  • The DAX Show has announced that the Kansas City show on July 9-10 has been confirmed by the venue.

  • Let’s Talk About It: Creating a path toward a more diverse and inclusive screen printing industry. Join Adrienne Palmer, editor-in-chief, Screen Printing magazine as she has a conversation with three Black, female screen printing business owners. The discussion will include how to increase diversity in the industry and in your shop, the importance of infusing culture, how can shop owners navigate this dialogue within their companies, and so much more. This a live, virtual event, so bring your questions and comments. Register here: https://us02web.zoom.us/webinar/register/WN_6wSB7nZ5Q3iRADNyl16NNQ

Dad Joke: Once, I tried to catch a fog, but I mist. (Courtesy of Renee Townsend)

Marketing a Decorating Business in a Lockdown Environment

Nothing is normal in business today, including letting customers know who we are. Whether a new business or a current business, we still need to reach our customers and potential customers… without shaking hands or talking face-to-face. Let’s talk about ways to reach out to customers in a lockdown world.

Make it easy to buy

  • Simply stated: “I’ll take care of everything.”
  • Offer fulfillment – You be your customer’s warehouse – drop shipping, special packaging
  • Setup your own niche market stores online – people are shopping online more than ever
  • If you don’t do this, you’ll be in the minority of decorators before you know it. Setup customer stores online with end dates – schools, teams, clubs, associations…

Suggest ways for your customers to make money – markets, products, techniques

  • Loading an order with an add-on product for a discount. Add value.
  • That customer store we talked about. Come up with some additional items that you know will sell, better than your customer realizes. You’re the expert.
  • Suggest and demonstrate a corporate store where employees can purchase items using earned credits

Ways to keep in contact with your customers

  • Send your best customers (who may or may not be buying right now) a care package to say you’re thinking of them
  • Offer businesses the same care package for their customers

Engage on social media

  • Tell your story – everyone but especially startups!
  • Give value! Do not ask me to buy something!!!
  • Influencers – Jim Raffel/DyeSubCast Podcast and the gaiter facemask and the doctor

Be better at what you do

  • Let’s be honest, many of our competitors phone it in – separate yourself from those people
  • Respond to phone calls and emails, promptly
  • Make a professional presentation with all you do – packaging, folded garments, even your business card!

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