Marketing & Social Media with Jay Busselle

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Marketing & Social Media

Erich: Jay, let’s talk long term. Talk to our listeners about, as you put it, “the value of a customer for life.”

Terry: Let’s talk about the UVP – the Unique Value Position.

Erich: We know you Jay as a man with a plan. Let’s talk about decorators who roll the dice and wait for something to happen, and those who make a plan for marketing campaigns.

Terry: Jay, I’ve heard you more than once talk ABM. What is it, and how do we do it every single day?

Erich: We all know we’re supposed to be using social media, but then you have someone like Terry here with 15,000 Twitter followers and according to Aaron, not doing much with it. Talk about social media marketing.

Ditch the Pitch

Terry: Jay, talk to us about, and I’m going to use your words again, “Show me the magic!”

Self promotions are magic

Erich – Jay, tell us about your #PromoChat get-togethers on Twitter.

Terry: Where can our listeners find you?

Jay Busselle – began his screen printing and graphics career reportedly sometime in the 80’s in Mr. Perry’s graphics class at East High School. Jay started printing “unofficial replica” T-shirts of his favorite surfing, skiing and skateboarding companies, as well as a few bands which will remain nameless. It didn’t take long before he was working for a screen printer, and soon thereafter his family-owned promotional advertising agency. It’s been over 25 years and Jay is still hanging out with promo peeps and apparel geeks, pretending to grow up! Jay is the founder of a weekly Twitter chat called #promochat and has been ranked as high as #13 on the Stitches Power 75 list. He is the recipient of two REGGIE Awards for industry excellence. Jay is a highly rated industry presenter and accomplished trainer but is most proud of his 6 children. Yes, 6! He knows what was causing it and isn’t having anymore – thanks for checking. Jay’s favorite title is CTO – Chief Taco Officer!