June 26th Show Notes – Maximizing your time at a Trade Show

Maximizing your time at a Trade ShowJune 26th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. This week friend of the show and previous guest, Jay Busselle returns to tell us about investing in your business by attending a trade show. He will share with us details, tips and tricks to maximize your return on investment when attending a trade show including what to do before, during and after a trade show. He is a veteran of trade show numbering over 200 since 1992. We will also check in with him about some recent events he has been at and what he and the company he works for have seen.

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Maximizing your time at a Trade Show with Jay Busselle

  • I have been reading your three-part post from LinkedIn on trade shows and was very intrigued by it. First can you tell us what drove you to write this article?

Part 1 of LinkedIn Blog Post

  • So in part one you talk about what to do before the show. Before show you mean plan ahead? Who does that these days?
  • Okay you talk us to it we should be planning ahead. So what planning or expectations should someone be aware of before they even get there?
  • So why do you think that everyone should attend the show?

Part 2 of LinkedIn Blog Post

  • Okay so I have my plan in place and I’m ready to go. Is it vacation time finally?
  • What tips do you have for the listeners while they’re at the trade show?
  • How can a trade show attendee handle those predatory sales people like oh let’s say Terry Combs for example?
  • In your article you have several really good questions for attendees to ask. Can you share a few of your favorites?

Part 3 of LinkedIn Blog Post

  • All right we wrapped up the show we’ve got all of the things checked off according to your very excellent information and we are headed for home. We are done right?
  • As a long time exhibitor I especially liked your note in the last post on LinkedIn about being gracious. How can that help an attendee?
  • Any other information on trade shows or otherwise you would like to share with our listeners?
  • Finally, tell our listeners a little bit about the company that you work for what are some of the services you all provide?

Full Article in Printwear Magazine

Jay Busselle
Business Development
IDEA Custom Solutions
Twitter |  LinkedIn


  1. ASI Chicago – 7/15 to 7/16
  2. NBM Long Beach – 7/23 to 7/25
  3. Embroidery Mart – 8/7 to 8/8
  4. NBM Philly – 8/28 to 8/30
  5. ISS Orlando – 9/10 to 9/12
  6. NBM Denver – 10/2 to 10/3
  7. ISS Ft Worth – 10/15 to 10/17

Other News/Events

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