Navigating New Entrants: Embracing Innovation or Protecting Tradition?


Join us on the next episode as Terry and Aaron debate new people coming into the market. With the rise of accessible technology and DIY solutions, the landscape of the crafting and decoration industry is rapidly evolving.  The line becomes more gray and there are concerns from established professionals. Are those concerns justified, or should we embrace the influx of new talent and innovation? From Epson’s entry into the DTG market to the impact of “Cricut Moms” on traditional decorators, we’ll explore the dynamics of competition, adaptation, and the evolving definition of professionalism in the industry. Tune in for a thought-provoking discussion on how to navigate the challenges and opportunities presented by emerging market trends.

Our Success Group

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live


If you have anything newsworthy you would like us to share, please email details to Use the subject line “Weekly News.”

Dad Joke

Terry: I’ve opened a gym where the instructors go door to door to tell people about the benefits of joining.

I call it Jehovah’s Fitness

Embracing Innovation or Protecting Tradition?

Is there a difference between a crafter and a maker?

  • One source said, “There’s more glue involved in crafting.”

Are there distinct categories?

  • Crafter
  • Maker
  • Side gig, part-time business
  • Starting small or part-time with the intention of future full-time business

Why do some “professional” decorators fear the “Cricut Mom”? (Let’s not forget the Cricut Warrior)

  • Fear of more competition
    • Your issue isn’t the competition if that’s the case
  • Fear of bottom-feeder pricing from these competitors
  • Muddying the water with sub-par decorating souring the buyers
FUNdamentals LIVE - June 7-8th.

From the vendor perspective – equipment, garments, supplies – what are the drawbacks and benefits? Why the sudden interest from that sector?

  • A whole new group of potential buyers
  • From the vendor side, becoming aware of an untapped market
  • The potential for more hand-holding than with the current customer base
  • How to find them… not from your current customer list

What are the benefits to the industry from the crafter/maker?

  • New ideas are always a plus
  • Fall in love with the industry and make the transition to “professional”

The Secret Sauce

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.


FUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – an exclusive two-day small business workshop and retreat in O’Fallon, MO. Tailored for overwhelmed entrepreneurs seeking a revival of passion and clarity in their business. Forge a deeper connection with your work, gain confidence in your decision-making, and walk away with a clear plan and vision. Join us to transform the love for what you do into a tangible plan for success—because a business built with passion is unstoppable.

Spots are limited so you can sign up today at


FUNdamentals Live Milestone Meetings Gift