Niche Markets and How to Discover your Own

February 5th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron talk niche markets. But more specifically we’ll talk about ways to discover your own unique niche in the marketplace. Terry and Aaron love these Niche shows because it allows us to share with you many of the creative ways that we have seen people make money in our industry. Being able to share with you some techniques to find your own niche is very exciting for us.

Sponsored by: Equipment Zone

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past two years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

Other Items:
  • Epson has introduced a larger format film output device.
  • Terry just wrote an article this week on the Evolution of DTG Pretreating.

Niche Markets and How to Discover your Own

What kind of business is each of us really in? A service for the most part, albeit a creative service. But what are we really selling? Happiness, being a part of something, pride, accomplishment, etc.

Think like an entrepreneur.

Who has the most expendable income?

If you do good work, business will build upon business will build upon business.

People will pay a premium for what they’re passionate about. Create a niche market based on people’s passions.

Take it on the road.

Commemorate the adventures of a lifetime.

Find a niche that’s totally outside the box.

Find a niche that allows for a series of repeat orders.

Find a unique approach to a traditional market.

It’s not always the price. Make it easy for your customer to buy from you. “I’ll take care of everything!”

Combine your own interests and passions with your garment decoration business.

Help your customer to market their product and you take care of the details.


Other News/Events

Terry’s Books

Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Direct to Garment: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Scheduling and Estimating Production Time for Garment Screen Printing Just $2.99 as an e-book

Equipment ZoneThis show is brought to you for a full hour by: Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Introductory price is $3,995. Equipment Zone also carries a full line of DTG inks and supplies. Go to

This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter or Google +. You can also find information over at our You Tube Page.