Niche Markets in 2023


Discussing Niche Markets has been a staple of 2 Regular Guys in the past. Terry and Aaron will be discussing some of the more unique and unusual niche markets. And they’ll be asking the Regulators for their thoughts and examples as well. Tune in this Friday to talk about Niche Markets in 2023 and get the creative juices flowing so you can find the right niche for you.

Our Success Group

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

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Dad Joke

Why do Swedish warships have barcodes on them?

So when they dock they can Scandinavian (Scan the navy in)

Apparel Niche Markets

Why niche markets?

  • Focus your marketing, focus your products, be the “go to” expert in that marketplace
  • What’s your passion?

Create a niche from your own experiences

People will pay a premium for what they’re passionate about

Home brewers (Example)

  • The weirdest one – Hit a deer, get a t-shirt
  • Maybe they don’t know they’re in the market – National Corn Growers Association 

“Do they have hats?”

  • Shirts teams wear under their uniforms
  • Military
  • Rock bands
  • Ice cream and whale watching
  • Charter fishing
  • Gymnastics, cheer, dance events
  • County race track
  • Forest fires
  • Cheerleading fundraiser
  • Content Creators