Podcast: Play in new window | Download (Duration: 1:03:03 — 54.7MB)

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Gloria Lafont will be joining the 2 Regular Guys this week. She runs Action Marketing Company, an SEO and marketing agency founded in 2007. Her company focuses on helping promo distributors build a premium positioning for their brand to generate awareness, drive website traffic, and generate leads and sales. Gloria loves education and cultural arts, volunteering her time, and donating marketing support to help various organizations grow in membership and revenue. Read More

Podcast: Play in new window | Download (Duration: 1:13:22 — 61.0MB)

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Not only is he an incredible producer and digitizing master, but he is also an educator that understands the big picture of being in the garment decorating community. We invite Erich Campbell to talk about the intangibles we found that made the most difference in making decorators successful. Decorators come from many different backgrounds, and those differences often end up as strengths in their business and creative lives. Our industry has created tons of wonderful education about tangible skills, but what about business fundamentals and soft skills? How can decorators’ community members enhance their skills to grow this part of their skill set? Read More

Podcast: Play in new window | Download (Duration: 1:12:35 — 60.0MB)

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Kristine Shreve will be joining the 2 Regular Guys to talk about trade shows… on both sides of the aisle. With years of trade shows under all our belts, expect plenty of stories, some fun, and some great advice about how to maximize your experience. Tips for show vendors and attendees to improve your trade show experience and not be the one they talk about. Read More

Podcast: Play in new window | Download (Duration: 1:12:36 — 64.7MB)

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Josh Ellsworth with GroupeSTAHL joins Terry and Aaron to talk about Profit Trends in Heat Transfers. Josh will discuss the top challenges with decorators who are not profitable and what to avoid. And he’ll discuss some of the top markets for decorators to approach. This is a must-watch/hear episode if your business includes a heat press for profits. Read More

Podcast: Play in new window | Download (Duration: 1:14:26 — 67.9MB)

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Due to a late cancellation by our guest, we turned to the #regulators. On today’s show, Aaron and Terry take some questions from the Regulators. The conversation ranges from adding new equipment to planning for future business growth, with many examples and suggestions in the mix. Read More