(Sponsored by GRAPHICS PRO EXPO) This Friday, Aaron and Terry will discuss building and maintaining relationships when you might never meet your customer face-to-face. In this new world of limited travel and ever-changing rules of engagement, we still need to build that personal relationship with our customers. Whether single shirt consumers or quantity buyers, we still need to reach out with a virtual touch. The 2 Regular Guys will explore options for you to find and keep those customers. Read More
(Sponsored by GRAPHICS PRO EXPO) This week Aaron and Terry will be talking about the funny, the perplexing, and yes, the great comments and questions they’ve heard at trade shows. And maybe a few suggestions for what you should be asking as you walk the floor. They’ll open the show with Jamar Laster from Impressions to talk about the upcoming Impressions Expo in Atlantic City. Read More
Do you set the expectations for your customers, or do they set the standard for quality, delivery, products? It’s time to take charge of the what, when, where, and why of your customer’s expectations. Plus do it in such a way that they feel good about it all. By getting out front of those expectations, you take away 90% of the issues you will have and make the process for both you and the customer enjoyable. Aaron and Terry will discuss the process together and give you tips, ideas, and resources you can put to work right away.
This week Aaron and Erich will be talking to Andrea Bommarito of ZSK to discuss her role in developing and testing processes for specialty embroidery and decorations. From determining digitizing solutions to material manipulations to machine setup, Andrea helps her customers create processes for all manners of decoration from the mundane to the magnificent, and she’ll be on-hand to discuss her methods and share insights about developing treatments.
(Sponsored by PRINTING United) Ever hear someone say if you repeat something enough, people will start to believe it’s true? That’s what we’ll be discussing on 2 Regular Guys this Friday. Bad Info about garment decorating that’s repeated enough that people start to believe it. Guest host Jay Busselle will join Terry to talk about the good and the bad of internet information.