How Personalized Products are Changing the Promotional Products World


Please find some links and notes from the 2 Regular Guys Podcast. We’ll be talking Apparel/Product Customization from the perspective of promotional products in this show. Our guest will be Sara Lavenduski, Senior Editor with Advantages magazine, an ASI publication.

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How Personalized Products are Changing the Promotional Products World

Aaron: Can you start us off by telling us about this article you put out back in September Advantages Magazine and what drove you to write “Turning Customary Into Customized”?

Terry: Tell us about the Google Goes Live event at Cannes.

Aaron: How have personalized products manufacturers addressed this “on demand” world we live in today?

Terry: This desire for personalized products is a part of a larger phenomenon?

Aaron: Obviously personalizing products is a big investment on the part of the manufacturer. Will consumers pay more?

Terry: What are some of the challenges and rewards of the customized product world?

Aaron: You and I had a chance to talk back in September about this topic on your Podcast “The Expert” Personalization and customization is a passion of mine for sure and I was excited to see how much passion you had for it. How is the Promo World receiving and jumping on board with this in your opinion?

Terry: Thanks for joining us today. This has been great. We are excited to welcome back Theresa Hegel, in February to discuss her State of the Industry Report. Keep us posted on future features we can discuss on the show as we would love to have you back. Where can people learn more about ASI, Advantages Magazine and all the good stuff you guys have cooking.

Sara Lavenduski is the Senior Editor of Advantages magazine at ASI which serves distributor sales reps across North America. She is also the Editor of Promogram Canada, ASI’s bi-monthly newsletter that serves the Canadian promotional products market. She has been with ASI’s Editorial Department for 4 years, and with Advantages for 2 years.

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