Planning for 2016 Success with Terry and Aaron

January 8th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. In December, several industry experts came on the show to talk about making plans for your business in 2016. In this week’s show, Aaron and Terry will give their own tips and ideas to help you plan and succeed in the coming year!

Sponsored by: Equipment Zone

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past two years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

Other Items:
  • Live at ISS event “People who have helped you in the industry” Do you have a mentor, advisor, someone who has motivated and inspired your success? Share those stories with us and the industry.
  • DAX Magazine

Planning for 2016 Success

Terry: Be your own consultant – you already know what needs to be done!

Aaron: Break out your business plan / marketing plan and make sure to update it.

Terry: Take a hard look at your customer list – time to fire anyone?
Also, pick out your key customers and make sure to nurture and find more like them.

Aaron: Use numbers / expense to drive your goals.

Terry: Brainstorm group (Managers… Supervisors… Small group of employees)
Assign each person a subject area to lead the group with.
How can we make our product better?
What new markets should we explore? Define your product and capability, then brainstorm what new markets match what you do best.
What can we do to make this a better work environment?

Aaron: Don’t be afraid to do more of what was successful. Don’t have to make changes.

Terry: Track your week in 15-minute blocks to see where you spend your time. When I did this once running a large production shop, I discovered I spent 60% of my time on scheduling issues. I hired a scheduling person to free up myself.

Chat Log:

ErichCampbell: Good morning, guys!

2 Regular Guys: Morning!!!

ErichCampbell: I always put it this way- it’s so easy to look at someone else’s business and make suggestions; you need to step outside of your own business and look at it like a visitor; to look like it as if it were someone else’s business and evaluate your own efforts.

ErichCampbell: That evaluation is so important. So many of us are creative folks who get lost in process and design and forget to evaluate.

ErichCampbell: I’m always telling those people who love to decorate, that you have to learn to love business if you want to run one, or hire/partner with someone who does. 🙂

2 Regular Guys: Great point!! You got some good ones at Black Duck.

ErichCampbell: We do, but boy we could always do better. It’s why I cringe every time someone calls a master or a veteran. (Also because I’m not that darn old, darn it. I’m almost a millennial! Missed it by 3 years, I swear! 😉 )

ErichCampbell: There’s no person that can’t learn something new, and new folks teach us old folks quite often.

ErichCampbell: Thank you for the great show, guys! I’m going to really think about the time management, especially.

ErichCampbell: Great first show. 🙂

2 Regular Guys: Thanks!


Other News/Events

Terry’s Books

Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Direct to Garment: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Scheduling and Estimating Production Time for Garment Screen Printing Just $2.99 as an e-book

Equipment ZoneThis show is brought to you for a full hour by: Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Introductory price is $3,995. Equipment Zone also carries a full line of DTG inks and supplies. Go to

This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter or Google +. You can also find information over at our You Tube Page.