Profit Trends in Heat Transfers


Josh Ellsworth with GroupeSTAHL joins Terry and Aaron to talk about Profit Trends in Heat Transfers. Josh will discuss the top challenges with decorators who are not profitable and what to avoid. And he’ll discuss some of the top markets for decorators to approach. This is a must-watch/hear episode if your business includes a heat press for profits.


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  • Screen Printing magazine is looking for accomplished women who, through their careers, industry involvement, and philanthropic roles, have sparked innovation, spurred business growth, improved their communities, and enhanced the screen printing industry. Nominees must hold a leadership position at a company that produces screen printing as its primary function. The six winners will appear in Screen Printing magazine’s September/October digital edition and will be recognized at Printing United in Las Vegas on Thursday, October 20, 2022. Nominations are due July 27, 2022

  • MADE Lab is excited to host Water Base Camp: a two-day exploration of art and technology for modern water based ink printing. Intermediate to advanced decorators will expand their understanding and capabilities through a series of presentations and hands-on workshops geared to manual and automatic printers. WB Camp is presented by industry-leading makers and manufacturers, including award winners Night Owls, Matsui Color, SAATl, and more! WB Camp will be Friday & Saturday, July 29 & 30 in Ft Worth.

Dad Joke: From Harry Oster at Equipment Zone – How many New Yorkers does it take to screw in a lightbulb?

None of your business!

Heat Transfers Profit Trends

Erich: Josh Ellsworth is the Executive Vice President of Sales & Marketing for all GroupeSTAHL brands. He leads a team that helps to create and connect insights that result in apparel decorators reaching their business goals. He is best known for his educational work in the industry, including the StahlsTV YouTube channel.  

Terry: Before we get into the episode can you give decorators a better idea of the GroupeSTAHL brands?

Erich: On to today’s topic – What are some of the things you see that make a decorator more profitable than the next?

Terry: What are some of the top challenges you see with unprofitable decorators? Are there certain things to watch out for or avoid?

Erich: Are there any “must have” products for generating profit?

Terry: What are some of the top markets out there for decorators to approach?

Erich: Any ideas for generating interest and growing sales in a new market?

Terry: What content can we expect from Stahls’ to help decorators on the journey to maximize profit?

Erich: Josh, how can our listeners find you?

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5 Things to do to Improve our Sales Results

From Josh Ellsworth

  1. Create a sales process in alignment with the target market buyers’ journey.
  2. Focus on creating insights that drive the top of the funnel.
  3. Invest in a CRM to track success.
  4. Track the close rate and analysis the “why.”
  5. Put in the work!

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If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. 

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