QUICK TIP AUGUST 14, 2015 BY AARON MONTGOMERY
Email Marketing – My tip is to make sure you have a good plan for email marketing. I suggest using a service as this is a cost that will pay for itself in no time. Some of the best services out there are Mail Chimp, Topica, Constant Contacts and iContact. Give them a test drive to see what one is easiest for you to use. Things to look for are the ability to easily create emails with logos and templates with no design experience needed. Ability to manages your email list and clean duplicates and manage bounces. Ability to grow your email list by creating Opt In lists and product interest groups and capture emails from your website or SM pages. The program needs to have good social media linking and scheduling to make Social Media and Email Marketing Work together. Finally it need to have stats and tracking. This allows you to do A/B testing easier and you can see what moves your customers.