Figure Out Your Market – This is the first step and is much neglected. Take some time and figure who your market is and where they are located. Really put some time and effort into this, not just a quick 5 minutes. Talk to your customers and look at your competitors. Really form a good picture of your market as that will tell you where your marketing efforts should be put. Figure your market out first and then everything else falls into place.
QUICK TIP JULY 31, 2015 BY KRISTINE SHREVE
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Quick Tip April 10th, 2015 by Aaron MontgomeryQuick Tip April 10th, 2015 by Aaron Montgomery
Best File Format for Sublimation – You can use any of the common file formats with you graphic application. Common ones are .jpg, .tiff, .pdf, .eps, .cdr, .ai, etc. If you are using a RIP then those programs have certain formats that work best. It is best to use Adobe 1998 RGB color space in your graphics application because it has the largest color gamut. Most digital cameras use SRGB colors so it is best to convert those files to Adobe 1998 RGB in your graphics application. The best resolution to use is 150 dpi at 100% of final size. Anything that is higher in resolution is a waste of memory. Anything that is lower in resolution your will risk poor quality images.
QUICK TIP MAY 13, 2016 BY AARON MONTGOMERYQUICK TIP MAY 13, 2016 BY AARON MONTGOMERY
Creating a Company Website – First and foremost, your website must show that you actually care about being online. This means having a page that is updated regularly. For example, if your page says “copyright 2014,” and it is 2016, that sends a message that you don’t care about being online. Even if you are not a website builder or don’t want to pay someone thousands of dollars to build one for you, there are plenty of ways to look professional online at a reasonable price. Don’t use a free personal site service with ads all over it. Website building is a lot less complicated now than it was even three or four years ago. If you don’t have the resources for a web designer, or the skills to build a site yourself, allocate some of your budget for a paid website platform like wix.com or squarespace.com. These services feature extremely user-friendly interfaces with drag and drop layouts. You can build a functional, modern looking business website without having to spend hours learning code or hiring developers. As a personal testimonial, I maintain a couple of sites myself (www.2regularguys.com, for example) and am the farthest thing from being a website programmer. If I can do it, you can too.
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QUICK TIP May 8th, 2015 by Terry CombsQUICK TIP May 8th, 2015 by Terry Combs
Proper Shirts for Direct-to-Garment Printing – What comes as a surprise to many current decorators who add direct-to-garment to their offerings, is that some of the popular and common brands they’re already using may not be ideal for DTG printing. But with the growth of this form of decoration, more and more manufacturers are creating garments specifically for DTG printing.
Your first choice for a superior print will be ring spun combed cotton. Physically, the garment needs to have a tight weave and a smooth surface. A smooth surface will give you the opportunity to produce the very fine detail attainable through the direct-to-garment process.
Blended fabrics can be printed, but the higher cotton content the better your finished print result. In sweatshirts, a 90% cotton/10% polyester, or an 80/20 blend will print perfectly fine with a bright, crisp image. The closer you get to a 50/50 blend, the more you will lose brightness and wash-ability of the printed image.
