2 Regular Guys Podcast Listener 5 Things Quick Tip January 9th, 2014 by Terry Combs

Quick Tip January 9th, 2014 by Terry Combs

Screen Print Set-up – For a quick screen printing set up on the press, place a registration mark centered at the top and bottom of each film. You can do this in any art program, and have it duplicate on each film. Then, with your T-square, draw a line straight down your shirt platen. Line up the two registration marks on each screen to this vertical line and your artwork with be perfectly square and centered when you go to print.

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Email Marketing – My tip is to make sure you have a good plan for email marketing. I suggest using a service as this is a cost that will pay for itself in no time. Some of the best services out there are Mail Chimp, Topica, Constant Contacts and iContact. Give them a test drive to see what one is easiest for you to use. Things to look for are the ability to easily create emails with logos and templates with no design experience needed. Ability to manages your email list and clean duplicates and manage bounces. Ability to grow your email list by creating Opt In lists and product interest groups and capture emails from your website or SM pages. The program needs to have good social media linking and scheduling to make Social Media and Email Marketing Work together. Finally it need to have stats and tracking. This allows you to do A/B testing easier and you can see what moves your customers.

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