Reach More Buyers Without Feeling Salesy: Real-World Ideas That Work

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Aaron is off teaching at DAX this week, so Terry and Erich are stepping in to continue the conversation on how decorators can reach more buyers without feeling salesy or getting lost in the noise. They will share practical, relationship-driven ideas that actually work, including the 3 Minute Touch follow up system, live decorating events that create real-time excitement, borrowing audiences through simple local collaborations, reactivating the “almost” list of past quotes, and using quote magnets to spark easy buying decisions. Expect real-world examples, honest insights, and actionable plays you can put to work in your shop right away to turn more conversations into consistent sales.

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News

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Dad Joke

Terry: My credit card was declined at the sweater store

They asked for my cardigan

Cardigan = Card Again

Reach More Buyers

Terry: Simple Creative Plays to Reach More Buyers. 

• We had plenty of ideas left over here after the January 30th show.
• And Regulators, start posting your ideas in the comments with your own ideas we can share. 
• Erich, you’ve agreed to take over Aaron’s list and add your own flavor. Ready to dive in?

Erich: The “3-Minute Touch” list. Many times, we don’t follow up because out of sight, out of mind. But your past customers are a goldmine of potential future orders IF you build a relationship. So make a process, set an appointment on your calendar, and pick 10 past customers each week. Send a short check-in, a helpful link, or a quick compliment about their business. No pitch, just build a relationship. Instead of “just checking in,” lead with a real reason: seasonal timing, a new staff hire, upcoming events, a trend you are seeing, or a mistake you can help them avoid. Ask for replies, and ask questions about them and their business. You will see the patterns show up in building that relationship when the time is right to offer your services.

Terry: Live decorating events, if you’re built for that

Printed Threads in Ft Worth

Earlier this year, I was talking to a decorator in Pittsburgh about live printing. He’s going back for year two of a cheerleading competition. He’s a DTF decorator who is pre-making transfers and sets up with heat presses at the ready. He sent me a video last year of his live printing at an outdoor ice hockey tournament!

Festivals, live bands, community gatherings, high school football games

Erich: Borrowed audiences with tiny collaborations – Pair up with complementary local businesses (photographers, gyms, breweries, schools, nonprofits) for a simple giveaway, bundle, or spotlight swap.

Terry: Reactivation campaigns for the “almost” list 

• Prospects who asked for a quote but never bought. Do a quarterly “still need this?” 
• Reach-out with a new angle: updated pricing tiers, a new product option, or a deadline-driven event calendar.
• I always watch for changes in pricing, availability, new information as a reason to touch base again with those “almost” customers.
• Sometimes it’s just a new video of the product in action, or especially a happy customer generated video.

Erich: The “quote magnet” offer Create a low-lift hook that triggers quote requests: “Send your logo, we’ll mock up 2 options by tomorrow” or “We’ll build your spirit-wear starter pack in 15 minutes.”

The Secret Sauce

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.