Responding to Change


Aaron and Erich will discuss how we respond to real and perceived changes in our industry, markets, and the overall decoration landscape, focusing on finding opportunities, redirecting opposition, and cutting through resistance when you need to act. With an on-the-floor report from our own Terry Combs, we’ll have plenty to talk about concerning what’s new in our industry while discussing how to position ourselves to take it on.


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Responding to Change

Aaron: Let’s talk about some of the changes we’re seeing and have seen people face in recent years. (List some factors – Stock, Market/niche changes, move away from ‘brandfill,’ etc.) Discuss External vs. Internal factors. – Finding opportunity

Erich: Evaluating options – Changing perspectives. ‘What if?’ Michalko’s Cracking Creativity / Thinkertoys – What about the opposite? Creative solutions/design thinking

Aaron: E+R=O Discussion

Erich: Initial reaction vs. action directed toward the Outcome / Starting from the Outcome.

Aaron: The worst reason to do anything… (Running of the Bulls Poster) 

Erich: Resistance / Showing Up – using YES to make things move forward. – MUG – Modest Usable Gains

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