February 13th, 2015 Show Notes – Rhinestones and Bling with Matt Vassallo of The Rhinestone World

February 13th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast.  This weeks we welcomed to the show for the first time Matt Vassallo who is the owner of The Rhinestone World in Bradenton, Florida. Matt shared with us some great information about Rhinestones and Bling in our industry and what his company is doing to make us all a little more sparkly.

Sponsored by: Equipment Zone (Use Coupon code GUYS)

***Please support this show – Buy a Mug!***

Rhinestones and Bling

  • Tell us a little about your background and your current business

  • We’ve talked before on this show about the longevity of rhinestones as a decoration method. Have you heard the “fad” talk and what’s your vision of rhinestones in the garment printing future?

  • Talk to us a little about the rhinestone application process – how it’s done and options available.

  • Who would you say are your primary customers – embroiderers, screen printers, or others? And is there a traditional business size that make up your customer base

  • What’s the next big thing in this application, either something you have planned, or something you would like to see happen?

  • What are some unique ideas you’ve seen out in the marketplace combining rhinestones with other decorating methods?

  • Tell our listeners where to find you.

Matt Vassallo
Matt Vassallo is the founder and CEO of The Rhinestone World, Inc. (TRW), an international distributor of apparel and decal related software, equipment, and supplies. While working as a full-time teacher, Matt launched his company out of a spare bedroom of his home in 2006 selling finished rhinestone and vinyl products. Through hard work and determination, Matt has grown TRW into the thriving business it is today. Well acquainted with the difficulties of starting a business, Matt has developed a business model as a distributor dedicated to training and equipping those who are beginning just like he did.

He is best known for his YouTube channel which boasts over 1,000 free videos aimed at helping business owners get started or grow in the apparel and decal industry. Matt continues to be devoted to teaching as the lead instructor and driving force behind The Rhinestone University and TRW-TV, both web-based training programs consisting primarily of live, interactive webinars. Matt is a cancer survivor, a coach and an ardent fan of baseball. He resides in Lakewood Ranch, FL with his wife and life-time business partner, Laureen, and his two children, Madison and Jaxson.


  1. NNEP Embroidery Mart Columbus – 2/20 – 2/21
  2. NBM Orlando – 2/25 – 2/27
  3. DAX Kansas City – 2/27 – 2/28
  4. ISS Atlantic City – 3/13 – 3/15
  5. ASI Long Beach – 3/25 -3/26
  6. DAX MN – 3/27 – 3/28

Other News/Events

SGIA Survey is out. Fill it out here!

  1. Complete Screen Printing Business Course – Workhorse Products in Phoenix – February 21 – 22, 2015
  2. Complete Screen Printing Business Course – Atlas Screen Supply in Chicago  – March 21 – 22, 2015

Terry’s Books

Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Direct to Garment: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Scheduling and Estimating Production Time for Garment Screen Printing Just $2.99 as an e-book

Equipment ZoneThis show is brought to you for a full hour by: Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Introductory price is $3,995. Equipment Zone also carries a full line of DTG inks and supplies. Go to EquipmentZone.com

This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also make sure to interact/follow us on Twitter or Google +. You can also find information over at our You Tube Page.