Screen Print Marketing with Tom Rauen


Please find some links and notes from the 2 Regular Guys Podcast. Tom Rauen with Envision Screen Printing and Embroidery, Dubuque, Iowa, will be joining us today to talk about his screen printing and embroidery business, the concept of event marketing, and maybe chat about a world record Tom holds. We will discuss his Facebook Group, Screen Printing Marketing and also get his take on the ThreadX event and Screen Print Marketing in general. We’ll also be talking with Marshall Atkinson about his newly released book, Price for Profit.

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Marian Eure2:33 Good morning

Valencia Johnson Cooper3:05 Bonjour!

Tom Rauen3:41 Good morning everyone!

Valencia Johnson Cooper3:46 auggh, three minutes late and I already missed some secrets. gotta catch the replay

Screen Print Marketing

Terry: Tom Rauen with Envision Screen Printing and Embroidery, Dubuque, Iowa,  will be joining us shortly, but first let hear the conversation we had at the ThreadX Casino night event with Tom that we left off that podcast, so we could share it with you here.

Terry: Welcome in live to the show, Tom Rauen who is a serial entrepreneur with a passion for entrepreneurship, community, marketing, and innovation. Tom is the founder and CEO of Envision custom screen printing and embroidery, one of the nation’s leading custom apparel manufacturers. A business he started in his parent’s basement after graduating from the University of Dubuque. He is also co-founder of Dimensional Brewing Company, a craft brewery, and taproom in Dubuque, Iowa. Welcome to the show!

Aaron: So start us off with the closing of that story that I so rudely cut you off from finishing in Palm Springs. What were the first few weeks of your business like and then give us the early history?

Terry: You hold a world record. Share that story with our listeners.

Marshall Atkinson17:31 20XL is about my size

Aaron: Since we’re on Facebook Live right now recording this program, talk to us a little about the Screen Print Marketing Facebook Group Group and any milestones you all have recently had.

Valencia Johnson Cooper19:47 I joined earlier this year, really great information and tip sharing with the members

Marshall Atkinson21:22 It is a great group

Terry: Who are the members of this group and what do people share?

Marshall Atkinson21:56 There are no “secrets”

Valencia Johnson Cooper22:41 scarcity vs abundance mentality

Aaron: We talked at ThreadX in Palm Springs about event marketing. Tell us about your experience and your recommendations for your fellow decorators.

Marshall Atkinson25:00 The Baked Bean Fest is an outdoor event

Terry: As most of our listeners know, Aaron and I enjoy some beers from time to time, so we want to hear about Dimensional Brewing Company.

Valencia Johnson Cooper26:18 When did Tom know to add equipment when his business was growing? Took out a loan or self-financed?

Valencia Johnson Cooper27:06 When did you know to hire employees? What were you hiring for?

Marshall Atkinson33:21 Here is a ratio to use: # of employees x $100,000 should equal total yearly sales. The closer you get to $200,000 per EE the better.

Jim Barboza28:51 What is your answer to a potential client saying, “I can get that cheaper somewhere else.”

Pricing for Profit

Terry: Price for ProfitWe’d like to welcome in Marshall Atkinson with Atkinson Consulting.

Aaron: You have a new book, Pricing for Profit: Cost Plus vs Value Models. Give us an overview.

Valencia Johnson Cooper41:51 Preach! 

Terry: You have other books available now as well, Marshall. What are some of those titles?

Valencia Johnson Cooper49:04 I purchased the business plan ebook, both templates are great resources. I am integrating the traditional sample for my company.

Aaron: Marshall, we’ll have you back on to go more in-depth with Pricing for Profit, but in the meantime where can our listeners find it and your other titles?

Marshall Atkinson1:00:29 Thanks Valencia!

EBooks Just For You

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This show is brought to you for a full hour by:

Specialty Graphics Imaging Association – SGIA will continually strive to be the foremost resource for information and education within the specialty imaging industry. SGIA supports the digital and screen printing community in the USA and Canada by providing services and activities specific to their interests. While the majority of SGIA services and activities are specific to US and Canada, SGIA will continue to partner with national and regional associations around the globe to continually develop the international community. The SGIA National Affiliation Program brings together a multinational community to enhance awareness and encourage the exchange of information. Supporting the Leaders of the Digital and Screen Printing Community

Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all-new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Equipment Zone also carries a full line of DTG inks and supplies. Go to

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Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business

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Direct-to-Garment: A Practical Guide to Starting Your Own T-Shirt Business

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Scheduling & Estimating Production Time: A Guide for Garment Screen Printers

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