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Please find some links and notes from the 2 Regular Guys Podcast. Tom Rauen with Envision Screen Printing and Embroidery, Dubuque, Iowa, will be joining us today to talk about his screen printing and embroidery business, the concept of event marketing, and maybe chat about a world record Tom holds. We will discuss his Facebook Group, Screen Printing Marketing and also get his take on the ThreadX event and Screen Print Marketing in general. We’ll also be talking with Marshall Atkinson about his newly released book, Price for Profit.
Sponsored by: SGIA.org
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!
News
The American Red Cross recognizes Ricoh for its donations to the organization. The foundation designates Ricoh as a Ready 365 Giving Circle Gold level member for its contributions.
ColDesi and BelQuette unveil plans to combine companies. The organizations say the agreement comes after a “long history” of collaborating on joint projects.
Marian Eure · 2:33 Good morning
Valencia Johnson Cooper · 3:05 Bonjour!
Tom Rauen · 3:41 Good morning everyone!
Valencia Johnson Cooper · 3:46 auggh, three minutes late and I already missed some secrets. gotta catch the replay
Screen Print Marketing
Terry: Tom Rauen with Envision Screen Printing and Embroidery, Dubuque, Iowa, will be joining us shortly, but first let hear the conversation we had at the ThreadX Casino night event with Tom that we left off that podcast, so we could share it with you here.
Terry: Welcome in live to the show, Tom Rauen who is a serial entrepreneur with a passion for entrepreneurship, community, marketing, and innovation. Tom is the founder and CEO of Envision custom screen printing and embroidery, one of the nation’s leading custom apparel manufacturers. A business he started in his parent’s basement after graduating from the University of Dubuque. He is also co-founder of Dimensional Brewing Company, a craft brewery, and taproom in Dubuque, Iowa. Welcome to the show!
Aaron: So start us off with the closing of that story that I so rudely cut you off from finishing in Palm Springs. What were the first few weeks of your business like and then give us the early history?
Terry: You hold a world record. Share that story with our listeners.
Marshall Atkinson · 17:31 20XL is about my size
Aaron: Since we’re on Facebook Live right now recording this program, talk to us a little about the Screen Print Marketing Facebook Group Group and any milestones you all have recently had.
Valencia Johnson Cooper · 19:47 I joined earlier this year, really great information and tip sharing with the members
Marshall Atkinson · 21:22 It is a great group
Terry: Who are the members of this group and what do people share?
Marshall Atkinson · 21:56 There are no “secrets”
Valencia Johnson Cooper · 22:41 scarcity vs abundance mentality
Aaron: We talked at ThreadX in Palm Springs about event marketing. Tell us about your experience and your recommendations for your fellow decorators.
Marshall Atkinson · 25:00 The Baked Bean Fest is an outdoor event
Terry: As most of our listeners know, Aaron and I enjoy some beers from time to time, so we want to hear about Dimensional Brewing Company.
Valencia Johnson Cooper · 26:18 When did Tom know to add equipment when his business was growing? Took out a loan or self-financed?
Valencia Johnson Cooper · 27:06 When did you know to hire employees? What were you hiring for?
Marshall Atkinson · 33:21 Here is a ratio to use: # of employees x $100,000 should equal total yearly sales. The closer you get to $200,000 per EE the better.
Jim Barboza · 28:51 What is your answer to a potential client saying, “I can get that cheaper somewhere else.”
Pricing for Profit
Terry: 
We’d like to welcome in Marshall Atkinson with Atkinson Consulting.
Aaron: You have a new book, Pricing for Profit: Cost Plus vs Value Models. Give us an overview.
Valencia Johnson Cooper · 41:51 Preach!
Terry: You have other books available now as well, Marshall. What are some of those titles?
Valencia Johnson Cooper · 49:04 I purchased the business plan ebook, both templates are great resources. I am integrating the traditional sample for my company.
Aaron: Marshall, we’ll have you back on to go more in-depth with Pricing for Profit, but in the meantime where can our listeners find it and your other titles?
Marshall Atkinson · 1:00:29 Thanks Valencia!
Other Events
- Equipment & Supplies for a New Screen Printer: What you need for success! – DAX Minnesota – Friday, April 6 10:20AM – 11:40 AM
- Digital Marketing: Growing Your Business with Social Media and Email Marketing – DAX Minnesota – Friday, April 6 12:30 PM – 1:50 PM
- Finding New Niche Markets because you are a Digital Decorator – DAX Minnesota – Friday, April 6 2:20 PM – 3:40 PM
- Complete Screen Printing Business Course – Workhorse Products in Phoenix – April 21-22
- Complete Screen Printing Business Course – Atlas Screen Supply in Chicago – June 9-10
- Screen Print Master Class: Stepping Up to the Next Level (Phoenix, AZ – Aug. 25-26, 2018)
Trade Shows
- DAX Minnesota – April 6-7, 2018
- NBM Sacramento – April 13-14, 2018
- DAX Chicagoland – April 27-28, 2018
- ISS Houston – May 3-5, 2018
- NBM Portland – May 11-12, 2018
- NBM Cleveland – June 15-16, 2018
- ASI Chicago – July 25-26, 2018
- NBM Long Beach, CA – August 2-4, 2018
- NNEP Nashville – August 17-18, 2018
- NBM Secaucus, NJ – August 24-25, 2018
- ISS Orlando – September 6-8, 2018
- NBM Indianapolis – September 13-15, 2018
- ISS Ft. Worth, TX – September 27-29, 2018
- SGIA Expo – Las Vegas, NV – October 18-20, 2018
- NBM Charlotte, NC – November 2-3, 2018
Spronsors
This show is brought to you for a full hour by:
Specialty Graphics Imaging Association – SGIA will continually strive to be the foremost resource for information and education within the specialty imaging industry. SGIA supports the digital and screen printing community in the USA and Canada by providing services and activities specific to their interests. While the majority of SGIA services and activities are specific to US and Canada, SGIA will continue to partner with national and regional associations around the globe to continually develop the international community. The SGIA National Affiliation Program brings together a multinational community to enhance awareness and encourage the exchange of information. Supporting the Leaders of the Digital and Screen Printing Community
Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all-new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Equipment Zone also carries a full line of DTG inks and supplies. Go to EquipmentZone.com
SubliSource – Sublimation just got easier with the launch of sublisource.com, the new US distributor for Best Sublimation. Our mission is to help our partners grow with a different way of doing business compared to all the “Me too” distributors in the United States.
Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business
Just $4.95 as an e-book.
Direct-to-Garment: A Practical Guide to Starting Your Own T-Shirt Business
Just $4.95 as an e-book.
Scheduling & Estimating Production Time: A Guide for Garment Screen Printers
Just $2.99 as an e-book
This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter, Instagram or Google +. You can also find information on our YouTube Page.
