Please find some links and notes from the 2 Regular Guys Podcast. We welcome back Kristine Shreve of EnMart to dig deeper into Social Media. She talks to us about why Social Media is not non profit and how you should be using social media and maximizing your marketing budget. This will be a great follow-up with Kristine to get you even better information about how to best use social media in your business to increase your reach.
Sponsored by: SGIA.org
Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!
Inksoft’s The Big Idea Podcast featuring Marshall Atkinson interviewing Terry and Aaron from the 2 Regular Guys – don’t miss this fun episode!
Gildan announces plans to close its facility in Hildebran, North Carolina. According to local news outlet, The News Herald, the company notified employees on Tuesday. The newspaper says the company also issued a WARN (Worker Adjustment and Retraining Notification) Act Notice to local county officials. The notice states that the closing and subsequent layoffs include all 100 employees at the Hildebran facility. The company tells the news outlet it is exploring relocation possibilities for employees to other North Carolina locations. Gildan also operates yarn manufacturing facilities in the cities of Mocksville and Salisbury. The news comes as the latest in a series of ongoing consolidations at Gildan. In early 2018, the company closed a distribution center in Anaheim, California and a dyeing facility in Massachusetts.
Social Media is Not Non Profit
Aaron: We started this discussion with the topic of how social media is not ‘non-profit’ – what do you mean when you say that? Talk with us about the idea of social media being a ‘for profit’ business activity.
Terry: You always see that one post people put up saying “like or share my page to make sure you see my posts” Does that work to keep posts in followers’ feeds?
Aaron: If someone knows any buzzwords about marketing, they know ‘ROI’ – what they really want to know is, ‘is social media marketing really worth paying for’ Let’s talk about paid social media ads vs. other methods of advertising in terms of costs, effectiveness, and what makes it different from other marketing channels. (cost/targeting/effectiveness)
Terry: One of the strengths of Social Media is the ability to define an audience; Let’s talk more about how you can target specific groups with social media advertising.
Aaron: Decorators often hesitate to put in that first investment because they aren’t sure they’re ready to take the plunge- What does someone need to know before they start advertising on social media?
Facebook Live Video
- Aaron’s Online Video Series “Small Business Saturdays” #SBSVideos Every Saturday Morning
- Erichcampbell.com – Printwear Magazine in the states or Images Magazine if you happen to be in the UK.
- Complete Screen Printing Business Course – Workhorse Products in Phoenix – July 21-22
- Operation Sublimation, Mission: Wide-Format Graphics – Mimaki USA in Suwanee, GA – August 14-16
- Complete Screen Printing Business Course – Atlas Screen Supply in Chicago – Aug. 18-19
- Screen Print Master Class: Stepping Up to the Next Level – Phoenix, AZ – Aug. 25-26
- ASI Chicago – July 25-26, 2018
- NBM Long Beach, CA – August 2-4, 2018
- NNEP Nashville – August 17-18, 2018
- NBM Secaucus, NJ – August 24-25, 2018
- ISS Orlando – September 6-8, 2018
- NBM Indianapolis – September 13-15, 2018
- ISS Ft. Worth, TX – September 27-29, 2018
- SGIA Expo – Las Vegas, NV – October 18-20, 2018
- NBM Charlotte, NC – November 2-3, 2018
This show is brought to you for a full hour by:
Specialty Graphics Imaging Association – SGIA will continually strive to be the foremost resource for information and education within the specialty imaging industry. SGIA supports the digital and screen printing community in the USA and Canada by providing services and activities specific to their interests. While the majority of SGIA services and activities are specific to US and Canada, SGIA will continue to partner with national and regional associations around the globe to continually develop the international community. The SGIA National Affiliation Program brings together a multinational community to enhance awareness and encourage the exchange of information. Supporting the Leaders of the Digital and Screen Printing Community
Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all-new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Equipment Zone also carries a full line of DTG inks and supplies. Go to EquipmentZone.com
SubliSource – Sublimation just got easier with the launch of sublisource.com, the new US distributor for Best Sublimation. Our mission is to help our partners grow with a different way of doing business compared to all the “Me too” distributors in the United States.
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