Social Media Marketing with Live Video

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News

• According to a news report from NBC Los Angeles on July 1, garment manufacturer LA Apparel confirms it was shut down by the Los Angeles County Department of Public Health after testing showed more than 100 workers tested positive for COVID-19.

  For the past three months, the company has focused much of its manufacturing on cloth face coverings and other garments for protection against the virus. NBCLA visited one of the plants in March, shortly after LA Apparel shifted production to PPE items. The news station notes, “No one was seen without face covering, and most if not all workers appeared to be several feet apart.”

  The closure affects three plants, all located in South Los Angeles on East 59th Street, where a total of 151 employees tested positive, according to Public Health data posted online.

  LA Apparel founder Dov Charney told NBCLA the shutdown affects 2,000 workers and that the company is working to complete another round of testing as soon as this week.

• Stahls Talks Business on a Budget and also Caps in Upcoming Webinars On July 13, Stahls’ expert Mike Koval hosts a free webinar titled Start a T-Shirt Business for Under $2,000 at 11 a.m. ET. In the session, Koval talks about the investment of starting a T-shirt business and how to make it happen with the right equipment and supplies on a budget. He also offers insider tips for starting a print business at home.

  On July 20, Stahls’ expert Josh Ellsworth hosts a free webinar titled How to Print & Profit with Hats at 11 a.m. ET. In this session, Ellsworth covers the growing headwear category and teaches attendees how to create high-quality, retail-ready products with a Hotronix 360 IQ Hat heat press. He’ll also explore various hat styles, emblems, and print locations that drive profit.

  Start a T-Shirt Business Under $2,000: https://event.webinarjam.com/register/76/62r0lb79

  Print & Profit with Hats: https://event.webinarjam.com/register/74/pq967b4m

  Dad Joke: What is brown and sticky?

  A stick!

Social Media Marketing

Julie Fredrickson is the Owner of J. Fre Consulting, a Minnesota-based Media Relations company. They provide Digital Marketing & Advertising, Social Media Management, and Consulting. Julie has 20+ years of marketing experience in a variety of facets from old school guerilla marketing and event planning, to recruiting, radio advertising, and ultimately social media and digital marketing. She is a Wife and the Mother of two Preschool Princesses. She calls herself a networking butterfly and her favorite quote is “In a World of Cheerios, Be a Fruit Loop.”

Aaron: Since we’re recording this podcast as a live event, let’s talk live marketing. Why should I “Go Live” rather than just post a video that is edited and looks better?

Terry: When should I “Go Live”?

Aaron: How long should a “Live” be? What’s too long for anyone to be expected to tune in? It’s a short attention span world, it seems.

Terry: Where should I “Go Live”? Looks like several options out there.

Aaron: What kind of live content should our listeners be focused on?

Terry: Presentation skills… not everyone has them. Should we ever consider outside presenters? Or, do people expect a presentation to be less “professional” in an internet world? Is it more about content than presentation?

Aaron: Julie, where can our listeners reach out to you?