State of the Decorated Apparel Industry

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Please find some links and notes from the 2 Regular Guys Podcast. What is the state of the decorated apparel industry? Many people wonder, but Wearables Magazine and ASI do the research and publish a report every November. Theresa Hegel, The Executive Editor of Wearable magazine joins us to discuss that research and what it might mean for all of us. We chat about some surprising statistics, tips for growing our business, where customers are coming from and much more. Don’t miss this chance to understand the industry as a whole and improve your business.

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State of the Decorated Apparel Industry

Aaron: How are decorators feeling about the future of the industry?

Erich: What are some of the challenges decorators face in this current environment?

Aaron: A surprising statistic from this report was that 39% of decorators do not have a business website. Talk to us about that and what you think that means for the promo products world.

Erich: In the article, you give some excellent tips for growing your business. Would you mind sharing some of that with us now?

Aaron: Let’s continue that thought with tips for buying equipment.

Erich: We know that things have changed for us and how we operate; where are the customers for decorators compared with last year’s report?

Aaron: We love talking niche markets on 2RG’s. Give us your tips for breaking into a niche market.

Erich: Being that we are here, live streaming on social, you know we care about social media. How did the survey respondents view the world of social media and its bearing on the current market?

Aaron: You published some social media tips. Want to share those ideas with our listeners?

Theresa Hegel is the executive editor of Wearables Magazine, the vision of the decorated-apparel industry. A former journalist at several daily newspapers, Hegel has received a number of accolades for her writing, including the prestigious Jesse H. Neal Award, considered the “Pulitzer Prize of business journalism.”

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