State of the Decorated Apparel Industry

Please find some links and notes from the 2 Regular Guys Podcast. What is the state of the decorated apparel industry? Many people wonder, but Wearables Magazine and ASI do the research and publish a report every November. Theresa Hegel, The Executive Editor of Wearable magazine joins us to discuss that research and what it might mean for all of us. We chat about some surprising statistics, tips for growing our business, where customers are coming from and much more. Don’t miss this chance to understand the industry as a whole and improve your business.

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Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

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State of the Decorated Apparel Industry

Aaron: How are decorators feeling about the future of the industry?

Erich: What are some of the challenges decorators face in this current environment?

Aaron: A surprising statistic from this report was that 39% of decorators do not have a business website. Talk to us about that and what you think that means for the promo products world.

Erich: In the article, you give some excellent tips for growing your business. Would you mind sharing some of that with us now?

Aaron: Let’s continue that thought with tips for buying equipment.

Erich: We know that things have changed for us and how we operate; where are the customers for decorators compared with last year’s report?

Aaron: We love talking niche markets on 2RG’s. Give us your tips for breaking into a niche market.

Erich: Being that we are here, live streaming on social, you know we care about social media. How did the survey respondents view the world of social media and its bearing on the current market?

Aaron: You published some social media tips. Want to share those ideas with our listeners?

Theresa Hegel is the executive editor of Wearables Magazine, the vision of the decorated-apparel industry. A former journalist at several daily newspapers, Hegel has received a number of accolades for her writing, including the prestigious Jesse H. Neal Award, considered the “Pulitzer Prize of business journalism.”

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