State of the Decorated Apparel Industry


Please find some links and notes from the 2 Regular Guys Podcast. Theresa Hegel, Senior Writer with the Advertising Specialty Institute joined us. She is one of the authors of the recent article in Wearables Magazine “State of the Decorated Apparel Industry”. We had a lot of fun with this forecasting program last year, so we’re ready to take a new look at what the industry might just have in store for 2017.  We’ll talk trends, new decoration methods, and real stats to back up the arguments! REMINDER – Nominate your favorites for the 2016 REGGIE Awards.

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State of the Decorated Apparel Industry

  • Let’s start by giving us an idea of how you gathered the data for this article.
  • Talk a little more about Social media and another post on your site about Why Some Decorators Aren’t on Social Media.
  • Here’s one I’m anxious to hear, how do respondents feel about the state of the industry?
  • What do respondents say their biggest challenge will be for 2017?
  • We talk niche markets quite a bit here on 2 Regular Guys. Where did the survey participants say they are selling their products?
  • Tell us how respondents describe the future for the industry.
  • How are industry participants using technology and the internet in their businesses?
  • Tell us where people can read this article and more?

Theresa Hegel: Executive Editor with the Advertising Specialty Institute, Theresa is an award-winning multimedia journalist from Eastern Pennsylvania with over a decade of experience writing for newspapers and magazines. She joined the editorial staff of ASI in 2014.

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