Branding

What does Branding Actually Mean?

October 25, 2019

Podcast: Play in new window | Download (Duration: 56:01 — 76.9MB)

Please find some links and notes from the 2 Regular Guys Podcast. We welcome back to the show, Kayla Gayton, the Marketing Director for Atlas Screen Supply. Kayla is someone who gets screen printing. She works with shops of all sizes but especially connects with the small to medium size businesses who get lost in all the buzz words that marketing brings. She is going to break down what branding actually means and how it affects garment decorators of all sizes. When is the right time to start “branding”, what do those beginning stages look like, and how do you approach that when you have no time and no money. With Terry on the road, Aaron and Kayla are going to geek out on marketing and bring you tips you can put into practice today in your decorating business.

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

Creating a Design and Style Guide

July 12, 2019

Podcast: Play in new window | Download (Duration: 1:03:09 — 63.9MB)

Please find some links and notes from the 2 Regular Guys Podcast. We bring Joe Ortinau of Ortinau Art to the show to share his experience rebranding his small business after an inspirational education session with friend of the show Jay Buselle. Joe talks about how the simple questions and concepts helped him define his purpose, describe the way he interacts with customers, and express his core attitudes toward quality to create a solid foundation for his branding efforts, leading up to the step that far too many start with, logo design. Get personal insight and experience from a decorator going through the process and get great branding and design insights.

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Branding as Marketing

April 12, 2019

Podcast: Play in new window | Download ()

Please find some links and notes from the 2 Regular Guys Podcast. Tune in for an exciting week with Jay Busselle of Equipment Zone joining us to talk all things branding. He will talk about how good branding improves your marketing and how having a style guide will make everything easier. Jay always has a wealth of knowledge to share so you don’t want to miss the latest from Jay. Also, the good folks from the ISS Shows have a big announcement they are releasing first here on the 2 Regular Guys! #Regulators mount up!

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

What does Branding Actually Mean?

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Creating a Design and Style Guide

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Branding as Marketing

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