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Please find some links and notes from the 2 Regular Guys Podcast. We bring Joe Ortinau of Ortinau Art to the show to share his experience rebranding his small business after an inspirational education session with friend of the show Jay Buselle. Joe talks about how the simple questions and concepts helped him define his purpose, describe the way he interacts with customers, and express his core attitudes toward quality to create a solid foundation for his branding efforts, leading up to the step that far too many start with, logo design. Get personal insight and experience from a decorator going through the process and get great branding and design insights.

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