Why every company should do a Marketing Plan – Big or Small

One of the things I have learned in my time doing marketing for different companies is that if you don’t have a plan for your attack, you might as well just lock the doors and give all your money to your competitor. This plan doesn’t have to be a Pulitzer prize-winning coffee table document that takes thousands of dollars to produce, but it does have to be something that is in writing and carefully thought out. Again this doesn’t have to be a formal marketing plan with all the big words, acronyms, and other wasted space that makes Regular Guys brains hurt. It DOES have to make sense to you and it does need a little hard work and effort. Read More