Marketing

Video Marketing Tips from an Award-winning Producer and Director

July 24, 2020

Podcast: Play in new window | Download (Duration: 1:11:52 — 66.7MB)

We are excited to welcome in Jason Rink from Simplifilm. He has been on retainer with some of the world’s most successful direct-response marketing firms. He has also worked directly with some of the best copywriters and digital marketers on the planet. We are going to ask Jason about Video Marketing tips based on his proprietary processes: The JourneySelling Framework and The Screen to Scale Method. Come learn from an award winning producer and director.

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

10 Things to do Now to Prepare for Normalcy

May 1, 2020

Podcast: Play in new window | Download (Duration: 1:22:46 — 77.2MB)

Please find some links and notes from the 2 Regular Guys Podcast. During two previous shows, Terry and Aaron have discussed what might be happening to decorators during the pandemic, and how the industry will look when it’s all over. In this Part 3 presentation, the discussion will be on 10 things successful decorators can do today, to prepare for the new normal of life after COVID-19. Listener participation is encouraged for this event!

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

Selling Digital Printing on Shopify

January 31, 2020

Podcast: Play in new window | Download (Duration: 1:00:53 — 62.2MB)

Please find some links and notes from the 2 Regular Guys Podcast. Shopify has become the go to ecommerce platform in the world with over one million users. Digital printers can greatly increase their online presence by using Shopify to be their base of operations for selling products not online in a Shopify Store, but also through other online channels like Facebook, Etsy, Amazon etc.

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

What does Branding Actually Mean?

October 25, 2019

Podcast: Play in new window | Download (Duration: 56:01 — 76.9MB)

Please find some links and notes from the 2 Regular Guys Podcast. We welcome back to the show, Kayla Gayton, the Marketing Director for Atlas Screen Supply. Kayla is someone who gets screen printing. She works with shops of all sizes but especially connects with the small to medium size businesses who get lost in all the buzz words that marketing brings. She is going to break down what branding actually means and how it affects garment decorators of all sizes. When is the right time to start “branding”, what do those beginning stages look like, and how do you approach that when you have no time and no money. With Terry on the road, Aaron and Kayla are going to geek out on marketing and bring you tips you can put into practice today in your decorating business.

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

Experiential Marketing for Decorators

September 27, 2019

Podcast: Play in new window | Download (Duration: 57:48 — 60.0MB)

Please find some links and notes from the 2 Regular Guys Podcast. It’s all about the experience in marketing. Jay Busselle will talk about this method of marketing and how it applies to apparel (and product) decorators. Get tips on improving the experience, developing your own unique experience and putting your brand on it.

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Video Marketing Tips from an Award-winning Producer and Director

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10 Things to do Now to Prepare for Normalcy

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Selling Digital Printing on Shopify

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What does Branding Actually Mean?

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Experiential Marketing for Decorators

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