WIGD: Marketing to Women in the Industry


Welcome back to our quarterly special where we turn the microphones over to Kristine Shreve and 3 other rockstars of the industry. Nicole Rollender, Cheryl Kuchek and Jennie Livesey. This week they will discuss the images that are used to portray women, how companies are using “girl power” or “women power” as a marketing tool, and how female business owners are perceived.

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

Read More