Figure Out Your Market – This is the first step and is much neglected. Take some time and figure who your market is and where they are located. Really put some time and effort into this, not just a quick 5 minutes. Talk to your customers and look at your competitors. Really form a good picture of your market as that will tell you where your marketing efforts should be put. Figure your market out first and then everything else falls into place.
Please find some links and notes from the 2 Regular Guys Podcast from September 20th, 2013, so you can get more details on some of the items we discussed. The guys talked with Kristine Shreve about how to do social media in our industry and covered lots of do’s and dont’s. Read More