Please find some links and notes from the 2 Regular Guys Podcast. Business plans are one of those things that everyone talks about needing, but in reality, most people don’t take the time to put one together. They have a PR problem as a useless document that no one needs anymore. Well, Terry and Aaron discuss why you need the guardrail for your business and the key elements that should be included. Learn about developing your “why”, defining the people, creating a marketing plan, goals and milestones, budgets and your operational planning keys. This is a great overview of the process as well as providing some tools you can go reference.