Please find some links and notes from the 2 Regular Guys Podcast. If we are in this industry as a business the goal is to turn a profit. Terry and Aaron have seen way too many business struggle just to break even and the main culprit is the inability to truly calculate their costs and then accurately set their prices. This week starts a short 3 part series where Terry and Aaron will discuss calculating your true costs of sublimation. Then they will dive into some pricing strategies and provide you with some great info that can help your business turn a profit.
Please find some links and notes from the 2 Regular Guys Podcast. This week, we will briefly review marketing planning and social media, but plan to really dive deep into email marketing. Aaron and Terry will show their strategies for avoiding the spam filters and bring you their experience with email marketing. Aaron has been creating and planning email marketing for nearly 15 years, and Terry has been sending a successful Screen Printing newsletter weekly for years. Learn how to bring in business by sending emails correctly.
Please find some links and notes from the 2 Regular Guys Podcast. This week, our guest will be Brian Walker, a pioneer in direct to garment pretreatment and inks. Brian has been in the industry since 1986 and will talk to us about where pretreatment and DTG printing is going. Brian will also be sharing his latest venture, garments that are pretreated when you buy them.
Please find some links and notes from the 2 Regular Guys Podcast. We discussed some of the common screen printing mistakes in your shop that occur frequently. We’ve touched on this subject before, but this week we dug a little deeper into the mistakes and the solutions. These solutions are tried and true production friendly resolutions that will help you as a screen printer today. So put down that YouTube Video and learn from an industry Veteran, Terry Combs.
Please find some links and notes from the 2 Regular Guys Podcast. As with all things in life, change is inevitable, and change happens within our industry. People move and change jobs, but never leave our great industry. We welcomed 2 gentlemen to the show who have recently moved within in our industry. We talked to them about the process of moving, what they are most excited about for the future and what they are up to nowadays. Thanks to Erich Campbell and Marshall Atkinson for talking about being on the move in our industry.