The Foundations of Building a Business

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News

• Ryonet Names Prints for Positivity Contest Winners – The contest encourages screen printers to show how they “pay it forward” and give back to their community with their business. The company names the following finalists: First place, Steve Steele, Second Place, Kyle Zvejnieks Third Place, Latrice Collins

• Blue Moon Promotional Launches GoFundMe Campaign for Employee’s Family – “The recent passing of Wilson Reyes, director of social media, Blue Moon Promotional, Eastlake, Ohio, has left his family in dire straits,” explains the company in an announcement. Reyes passed away on July 10 after battling stage four colon cancer, one day before his 21st wedding anniversary. The campaign aims to help Reyes’ family with living expenses and funeral costs with a $30,000 goal. Reyes is survived by his wife Tina and daughter Taylor. To learn more and donate, visit https://www.gofundme.com/wilson-reyes-fund.

• California Wildfires Impacting Promo Firms – Nearly 20 wildfires were burning in California as of mid-week, disrupting the business operations and personal lives of some promo professionals in the Golden State. The Mendocino Complex fire alone has grown into the largest wildfire in California history.

• Workhorse Offers Remote Press Access Through Web Portal – Through an internet browser, shops can access all critical functions on Workhorse screen-printing presses from offsite locations. The web portal links to the tablet control panel on the press and displays jobs in the queue, production, paused, and finished. The remote access portal also allows decorators to access key specifications like artwork, job colors, print and flood strokes, ink type, and total finished prints. Additionally, the portal provides the ability to set up jobs, troubleshoot problems, and monitor progress.

The Foundations of Building a Business

Aaron: Description of the show.

-How this show was started – a way for us to continue the business discussions we used to have over wings and beer when we lived in the same city.

-We have some bullet points to cover, but this is supposed to be an open discussion about the foundations of a business and important things to incorporate.

Terry: Building a business means we’ve already started. That could be anywhere from having 50 employees to running a business out of you dining room nights and weekends. Do we need to take a good look at ourselves and our businesses first before we begin to build?

A: Hugely important and not just self reflection but letting others give us the feedback and being a big enough person to take the comments we don’t like and own them. SWOT Analysis.

Aaron: What do you think about a business that looks around, sees a business they like, and then attempt to exactly duplicate the model?

A: Understanding your competitors is one thing, but trying to be like them is a waste of time, energy and money. Everyone is different and you need to focus your actions on your strengths.

Terry: You’ve talked on this show many times about a business plan. Talk to us about the importance and how the heck do we accomplish the task?

A: This is the work on your business part. It’s a little bit of strategy type stuff, but really about planning the implementation. Doesn’t have to be a big pretty full-color doc. Working, active, changing and used by ALL.

Aaron: Let’s talk about building the image the customer sees. I assume we’ll be talking a little social media here.

Terry: How do we measure our success?