The Foundations of Building a Business


Please find some links and notes from the 2 Regular Guys Podcast. Building or Rebuilding a Business? The 2 Regular Guys are going to be discussing a wide range of questions from branding, marketing, planning and all of the foundation pieces you must set or repair to have a successful business. Come to be part of the conversation, ask your questions and take away actionable tips you can start using right away.

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SGIA ExpoOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!


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  • California Wildfires Impacting Promo Firms – Nearly 20 wildfires were burning in California as of mid-week, disrupting the business operations and personal lives of some promo professionals in the Golden State. The Mendocino Complex fire alone has grown into the largest wildfire in California history.

  • Workhorse Offers Remote Press Access Through Web Portal – Through an internet browser, shops can access all critical functions on Workhorse screen-printing presses from offsite locations. The web portal links to the tablet control panel on the press and displays jobs in the queue, production, paused, and finished. The remote access portal also allows decorators to access key specifications like artwork, job colors, print and flood strokes, ink type, and total finished prints. Additionally, the portal provides the ability to set up jobs, troubleshoot problems, and monitor progress.

The Foundations of Building a Business

Aaron: Description of the show.

-How this show was started – a way for us to continue the business discussions we used to have over wings and beer when we lived in the same city.

-We have some bullet points to cover, but this is supposed to be an open discussion about the foundations of a business and important things to incorporate.

Terry: Building a business means we’ve already started. That could be anywhere from having 50 employees to running a business out of you dining room nights and weekends. Do we need to take a good look at ourselves and our businesses first before we begin to build?

A: Hugely important and not just self reflection but letting others give us the feedback and being a big enough person to take the comments we don’t like and own them. SWOT Analysis.

Aaron: What do you think about a business that looks around, sees a business they like, and then attempt to exactly duplicate the model?

A: Understanding your competitors is one thing, but trying to be like them is a waste of time, energy and money. Everyone is different and you need to focus your actions on your strengths.


Terry: You’ve talked on this show many times about a business plan. Talk to us about the importance and how the heck do we accomplish the task?

A: This is the work on your business part. It’s a little bit of strategy type stuff, but really about planning the implementation. Doesn’t have to be a big pretty full-color doc. Working, active, changing and used by ALL.

Aaron: Let’s talk about building the image the customer sees. I assume we’ll be talking a little social media here.

Terry: How do we measure our success?

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This show is brought to you for a full hour by:

Specialty Graphics Imaging Association – SGIA will continually strive to be the foremost resource for information and education within the specialty imaging industry. SGIA supports the digital and screen printing community in the USA and Canada by providing services and activities specific to their interests. While the majority of SGIA services and activities are specific to US and Canada, SGIA will continue to partner with national and regional associations around the globe to continually develop the international community. The SGIA National Affiliation Program brings together a multinational community to enhance awareness and encourage the exchange of information. Supporting the Leaders of the Digital and Screen Printing Community

Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all-new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Equipment Zone also carries a full line of DTG inks and supplies. Go to

SubliSource – Sublimation just got easier with the launch of, the new US distributor for Best Sublimation. Our mission is to help our partners grow with a different way of doing business compared to all the “Me too” distributors in the United States.

Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business

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Direct-to-Garment: A Practical Guide to Starting Your Own T-Shirt Business

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Scheduling & Estimating Production Time: A Guide for Garment Screen Printers

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This show is for the listeners, so please ask us questions or give us some topics you would like us to discuss. Contact us via our Facebook Page if you have any events or upcoming items related to our industry that you would like us to bring up on the show. Also, make sure to interact/follow us on Instagram and YouTube.